Testimonials & Case Studies – Brand Strategy | Flying Lizard
Testimonials & Case Studies.

See how business owners have used strategy to find what makes their business worth choosing.

Discover what may be valuable in your own business.

DISCOVER

★★★★★

Developing the strategy for your brand makes your marketing messages hit the right customer.

Stability shown through a sunlit honeycomb, illustrating a well‑structured system that holds value.

Long term business connections

Gaps that start as a business challenge and end with a specific outcome.

As you read through the results, you will see four consistent benefits delivered:

  • Strategic focus achieved: Remove the guesswork by defining exactly what your brand needs to do.
  • Competitive differentiation established: Ensuring your business stands out clearly from your rivals.
  • Founder confidence developed: Gain the certainty required to make bold business decisions.
  • Sustainable brand equity: Build assets that grow in value and stay relevant as your business scales.

Highlight work.

Final identity created from a defined brand purpose, showing how strategic clarity shapes visual direction in real estate.
The Pod Rentals business logo in full colour.
the Otago Stadium marketing campaign logo and brand colours
Logo for Ernslaw Bio Energy
TranSys corporate logo in bold red sans-serif typeface, with the word ‘TranSys’. A solid red horizontal line runs above and below the entire wordmark, intersecting the uppercase ‘T’ and ‘S’, visually framing the logo and conveying a sense of forward motion and structural integrity—emblematic of transportation systems.

Stories and results most relevant to your business goals.

Click on any word tag below to review real world case studies.

brand brand discovery brand identity branding branding workshop brand strategy brand strategy process brand strategy session Business Card business growth Capital collaboration Development digital marketing financial financial architecture founders Graphic Design growth Identity Logo marketing services marketing strategy market readiness Media New Zealand business NZbusiness personal branding pricing power Print products Promotional real estate realtor services Signage Stationery strategy tools website

Further case studies.

Click a logo to see the specific work delivered for that business. This gallery shows the results of brand strategy in action.

Logo for the Vehicle Monitoring Agency, UK. A dark blue circular emblem features the lowercase initials “v”, “✔”, “m”, and “a” in white, with the “✔” character stylised at the top as a large checkmark integrated into the blue circular and extending beyond the circle. Beneath the emblem, the agency name “Vehicle Monitoring Agency” is set in bold, sans-serif type, stacked in three lines and coloured in matching dark blue.
The image features the GTS logo, which consists of a stylized blue diamond shape containing a white swoosh and a circular dot, resembling an abstract eye or orbit. To the right of the diamond, the letters “GTS” appear in bold, gray, italicized font, with a small “TM” (trademark) symbol positioned at the top right of the text. The overall design conveys a modern and professional brand identity.
Image of business logo for motor vehicle dealer showing business name 4 Guys Autobarn
Icon for Fierce Tiger Tai Chi Chuan School. Used on marketing materials.
Worms R Us logo
Logo for Security Specialists Ltd.
Blis Technologies Limited Logo
The Rivers Icon design to promote five rivers tourism region, New Zealand.
Logo for business 'Thirty Fifty' wine and spirit training.
Logo for Visit Oamaru. A Waitaki Developemnt intiative to establish future versions.
Logo of Brightview Genetics. The word ‘Brightview’ is written in a bold, modern sans-serif font, with ‘Bright’ in dark navy blue and ‘view’ in a lighter blue gradient. Above the ‘B’ in ‘Bright’ is an abstract, orange hand-drawn lowercase ‘b’ resembling a stylised genetic symbol or brushstroke. The word ‘genetics’ appears in lowercase beneath ‘view’, aligned right, in a smaller, dark blue font.
Logo for Ecat Marine. Specalising in eco friendly boats and marine equipment.
Logo suite representing Mainland Poultry’s consumer-facing egg brands, including Farmer Brown, Glen Park, Woodland, and NZ Eggs. Each emblem is crafted to reflect the distinct brand narrative—rural heritage, natural quality, and ethical farming—through stylised typography and emblematic iconography. Designed as part of a comprehensive brand and packaging system to unify and differentiate Mainland Poultry’s market offerings across retail channels in New Zealand.
Logo for TGW projects, a construction, bricklayer and painting business.
Logo design for Epic Realty. The word ‘epic’ is rendered in a clean, modern sans-serif typeface in black and dark blue lowercase letters, with a stylised circumflex accent placed above the letter ‘i’, subtly evoking the silhouette of a rooftop. Below it, the word ‘realty’ appears in a larger font size and navy blue colouring, also in lowercase, with consistent typographic style. The overall composition conveys clarity, contemporary professionalism, and a subtle architectural motif appropriate for a real estate brand.
Logo for Tonic bar and cafe. Specalising in craft beers and bar food.
Logo for Oamaru Blue Penguins. A Waitaki Developemnt intiative to establish a brand for development.
Logo of the Karim Centre for Meningitis Research, UK, featuring a stylised profile of two human faces in silhouette—one in white set against a teal background, and the other in black set against white—framed in opposing rectangular blocks. The visual design implies care, duality, and the interpersonal nature of medical research. Beneath the icon, the centre’s name is presented in a formal serif and sans-serif typographic combination, with “Meningitis” in prominent uppercase lettering.
Logo for The Pod Rentals business, brand strategy tourism startup.
Oamaru Oprea House Logo
Standby Consulting Ltd business
TranSys corporate logo in bold red sans-serif typeface, with the word ‘TranSys’. A solid red horizontal line runs above and below the entire wordmark, intersecting the uppercase ‘T’ and ‘S’, visually framing the logo and conveying a sense of forward motion and structural integrity—emblematic of transportation systems.

Further testimonial proof

Results Leaders & Business Owners openly acknowledge.

These statements of commercial impact come from Owners, Executives, and Professional Teams who engaged Flying Lizard for brand strategy services. Highlighting the practical gains, renewed direction, and strategic confidence that followed the work.

★★★★★

Disciplined communication approach

“Brand strategy implementation and IP work arranged. Extensive brand creation and design development for product TINDERZ wood pellets and BIOENERGY EQUIPMENT. Well done, thank you.”

Murray Cowan, General Manager, Ernslaw Bioenergy Ltd, Naseby, NZ.

★★★★★

Functional business logic

“Dayne’s strength was his ability to take existing material and reframe it so the logic still held when conditions broke down.
He is methodical, calm, and precise, and he thinks carefully about how information will be used, not just how it looks. I would work with him again without hesitation.”

Sam Mulholland, Owner at Standby Consulting Limited and Standby Consulting (ME) Ltd, New Zeland & Middle East.

★★★★★

Consistent long term objectives

“Dayne, for the past 15 years or more, over that time I’ve been very happy with the team and the work presented including the latest brief for our new business‘s brand, collateral and web site thanks Dayne another great project completed.”

Greg Angell, Director, Security Specialists, New Zealand.

Discover where your current thinking stands.

Take a few minutes to see what your brand is currently doing for your business.

DISCOVERY

A practical starting point. Or, if you would rather talk first, give me a call.