Brand Positioning in Practice, Testimonials & Case Studies.
Entrepreneurs, Business Partnerships, Husband & Wife teams, Companies looking to innovate and launch.
Working with you, looking for growth and goals.
If you‘re on a great idea but unsure how to establish the brand…
★★★★★
Develop the strategy of your brand, make your marketing messages hit the correct customer.
Praise
Successful identity strategy
”Dayne was employed to develop an identity strategy for a green fields land subdivision based on lifestyle vineyard opportunities in Waitaki Valley. He developed the corporate identity, website, and brochures. The land has since been developed and sold, and the location is now a recognised wine region. Dayne contributed significantly to this success through his ability to adapt to our strategic needs.”
Robert Clark, Group Manager Economic Development and Property, DCC, Dunedin, NZ.
Effective community revitalisation
”The new branding represents the image we want to portray to the community: vibrancy, diversity, and dynamism. This strategy ensures our network of branches become more integrated while retaining their unique community identity. The design has intrigued the public and effectively communicates the revitalisation of the library service.”
Lorraine, Waitaki District Libraries, Waitaki, New Zealand.
Ongoing strategic partnership
”We enjoyed working with Dayne and his team over the past year and intend to continue our partnership.”
Neil Videler, Owner, Carbase, Dunedin, NZ.
Accurate understanding
”Dayne provided a professional design service for a marketing booklet tailored to my prospective clients. He understood the specific needs of the product from start to finish.”
Tim Cooper, Licensed Real Estate Agent, Summit Realty South West, Australia.
Proven customer acquisition
”Dayne provided creative solutions that addressed our specific design needs. The material he produced helped us win awards and secure new customers.”
Sophie Barker, Marketing Manager at Otago Peninsula Trust, Otago, NZ.
Strategy aligned design
”Dayne produces high quality work on time and on budget. He offers valuable insights because his understanding of marketing goes beyond graphic design. This ensures that any design work fits the overall business strategy.”
Peter Gale, Director, 1STOP Ltd, Otago, NZ.
Professional branding outcomes
”Flying Lizard delivered my professional branding materials and I am delighted with the results and the service provided.”
Nicola Williams, Barrister, Dunedin, NZ.
Unsurpassed client commitment
”Dayne’s commitment to his clients is unsurpassed. The output he delivers consistently impresses both his clients and their customers.”
Sherman Simpson, Project Manager, Australia.
Practical innovative delivery
”Many companies offer vague marketing services with high charges and little practical value. In contrast, Dayne provides a down to earth delivery of product within the requested scope. It has been refreshing to receive innovative work that is delivered promptly without hidden costs.”
Derek Senior, Owner, Otago, NZ.
Expanded sales reach
”After realizing the value of professional input, I committed to working with Dayne. His method of leading me through web content process gave me the confidence to operate the site myself. This has resulted in increased sales and a wider market, including orders from across the country.”
Trevor Grigg, Owner, Dunedin Malthouse, Dunedin, NZ.
Strict brand standards
”Flying Lizard worked closely with us to develop new material while ensuring existing brand standards and guidelines were strictly followed. They successfully rolled out new design ideas within those strategic guidelines. Despite organizational bureaucracy, their client service ensured work was delivered on time and without disruption.”
Claire Ramsay, Head of Marketing Services, Otago University, Otago, NZ.
Maximum client benefit
”Dayne was hired for branding and graphic design assignments related to the Dunedin Stadium. He was fully committed to delivering work that provided the ultimate benefit to the client.”
Brian Meredith, CEO, The Marketing Bureau Ltd, Auckland, NZ.
Defined market difference
”I found this process helpful for identifying my points of difference. I now have a usable plan to move forward with. Dayne offers a niche service and I recommend it.”
Dee Labes, Real Estate Agent, Central Otago, NZ.
Significant visibility lift
”The Visit Oamaru branding strategy delivered a significant lift in visibility for the district and had an immediate impact on the growth of the Blue Penguin Colony. This re-branding was one of the Board’s major achievements.”
Mark Juricich, Chief Executive, Waitaki Development Board, Waitaki, NZ.
Long term business connections
Gaps that start as a business challenge and end with a specific outcome.
As you read through the results, you will see four consistent benefits delivered:
- Strategic focus achieved: Remove the guesswork by defining exactly what your brand needs to do.
- Competitive differentiation established: Ensuring your business stands out clearly from your rivals.
- Founder confidence developed: Gain the certainty required to make bold business decisions.
- Sustainable brand equity: Build assets that grow in value and stay relevant as your business scales.
Highlight work.
Stories and results most relevant to your business goals.
Click on any word tag below to review real world case studies.
brand brand discovery brand identity branding branding workshop brand strategy brand strategy process brand strategy session Business Card business growth Capital collaboration Development digital marketing financial financial architecture founders Graphic Design growth Identity Logo marketing services marketing strategy market readiness Media New Zealand business NZbusiness personal branding pricing power Print products Promotional real estate realtor services Signage Stationery strategy tools website
Further case studies.
Click a logo to see the specific work delivered for that business. This gallery shows the results of brand strategy in action.
Further testimonial proof
Results Leaders & Business Owners openly acknowledge.
These statements of commercial impact come from Owners, Executives, and Professional Teams who engaged Flying Lizard for brand strategy services. Highlighting the practical gains, renewed direction, and strategic confidence that followed the work.
★★★★★
Disciplined communication approach
“Brand strategy implementation and IP work arranged. Extensive brand creation and design development for product TINDERZ wood pellets and BIOENERGY EQUIPMENT. Well done, thank you.”
Murray Cowan, General Manager, Ernslaw Bioenergy Ltd, Naseby, NZ.
★★★★★
Functional business logic
“Dayne’s strength was his ability to take existing material and reframe it so the logic still held when conditions broke down.
He is methodical, calm, and precise, and he thinks carefully about how information will be used, not just how it looks. I would work with him again without hesitation.”Sam Mulholland, Owner at Standby Consulting Limited and Standby Consulting (ME) Ltd, New Zeland & Middle East.
★★★★★
Consistent long term objectives
“Dayne, for the past 15 years or more, over that time I’ve been very happy with the team and the work presented including the latest brief for our new business‘s brand, collateral and web site thanks Dayne another great project completed.”
Greg Angell, Director, Security Specialists, New Zealand.