Tag: personal branding

Explain your business so people actually want to buy

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Authority Insights, Brand Discovery

Many entrepreneurs struggle to explain your business idea because they focus on mechanics…
Why the order form is the only idea test you need

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Authority Insights, Brand Discovery, Brand Experience, Brand Planning

I see it every day: owners mistaking activity for progress. Before you spend…
Marketing not working is actually a brand strategy failure

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Authority Insights, Brand Discovery, Brand Promise

When a business owner observes their marketing not working, the typical response is…
Brand strategy for businesses: logo vs branding difference.

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Authority Insights, Brand Discovery

Describing your business in vague terms, lets the market fill in gaps, the…
Business goals first: Set one outcome before you spend on marketing

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Authority Insights, Brand Discovery

Align marketing with business goals by starting with one measurable business outcome first.…
Value proposition definition before marketing spend

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Authority Insights, Brand Discovery, Brand Identity

Value proposition definition is the point at which a business can state, in…
What is my brand? Start with purpose, not a logo

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Authority Insights, Brand Discovery, Brand Experience, Brand Identity, Brand Planning, Brand Promise

A logo cannot answer “what is my brand”. It only reflects the thinking…
Brand strategy for scaling built on Never-Do Rules

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Authority Insights, Brand Discovery, Brand Experience, Brand Promise

A practical brand strategy for scaling that shows how Never-Do Rules protect growth,…