Category: Brand Identity

Value proposition definition before marketing spend

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Authority Insights, Brand Discovery, Brand Identity

Value proposition definition is the point at which a business can state, in…
What is my brand? Start with purpose, not a logo

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Authority Insights, Brand Discovery, Brand Experience, Brand Identity, Brand Planning, Brand Promise

A logo cannot answer “what is my brand”. It only reflects the thinking…
Defining the customer outcome in your branding

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Authority Insights, Brand Discovery, Brand Identity, Brand Planning

A close-up image of a bee landing on a rapeseed flower, used to…
A core identity sentence strengthens your small business marketing

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Authority Insights, Brand Discovery, Brand Identity, Brand Planning, Brand Promise

Clear identity strengthens small business marketing. This post shows founders how one Core…
A logo depreciates the day you print it

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Authority Insights, Brand Discovery, Brand Identity, Brand Promise

During the pulse. Environment changes, design reacts. True adaptation demands rebranding strategy, not…
Same audience, same results? Strategy fixes targeting audiences issue, not more marketing.

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Authority Insights, Brand Discovery, Brand Identity, Brand Promise

A cicada calling in full daylight. The business that knows who it’s target…
Branding vs Marketing: Why Strategy Comes First

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Authority Insights, Brand Discovery, Brand Identity, Brand Promise

Rugged New Zealand coastal cliffs symbolising branding vs marketing foundation – brand strategy.
When Brand Strategy Becomes Financial Strategy. Especially in the Tourism Economy

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Authority Insights, Brand Discovery, Brand Identity, Brand Promise

Geyser eruption symbolising pricing power in tourism brand strategy.