Flying Lizard’s tailored range of services – crafting your authentic business spirit in your market
Welcome to Flying Lizard, where I specialize in the art of crafting business identities that build remarkable brands. With over 35 years of experience and a Kiwi-New Zealand flair, I’m here to guide you through the journey of transforming your business into a memorable brand.
Unlock Your Brand’s Potential Today! Explore My Services
I offer 3 levels of service each with a full list of produced materials that will allow you to understand the comprehensive nature of what I offer and the value applied to the business branding efforts for you.
1. Business Logo Construction
Creating a strong logo is the first step in building a cohesive business identity.
Here’s what you can expect from the Business Logo Construction package:
- Client Questionnaire / Initial Consultation: A detailed discussion to understand your business, vision, and goals. This can be done in person, via phone, or email.
- Presentation of Full Design Concept: A comprehensive presentation of the initial logo designs, showcasing different concepts and ideas.
- Mood Board: A strategic document outlining the direction of your future brand, accompanied by visual mood images and layouts to set the tone, application, and style.
- Refinements: Most revisions to fine-tune the logo design will take 3 proofing rounds, but if additional refinements are needed these are part of the cost. You must get a logo that works for your needs.
- Logo Guide: A detailed guide including the logo, any submarks or secondary variations, mock-ups, file usage guide, font recommendations, spacing requirements, and color breakdowns. When your business logo is seen it must follow rules.
- High-Resolution Files: Delivery of the final work in various formats (PDF, PNG, JPG, EPS) for both full-color and reverse options.
- Layouts and Proofing: During the design, we will sample either a standard set of stationery items or items you will be needing to progress your business. Printing and reproduction costs are additional and should be treated as part of your marketing budget.
- Social Media Imagery Package: Profile/Cover images, icons, and graphics tailored for your social media platforms, supplied as JPG and or PNG files.
2. Business Identity Creation
Building a cohesive business identity goes beyond just a logo.
Here’s what the Business Identity Creation package includes:
- Everything seen in the Business Logo Construction: All elements from the Business Logo Construction package are included.
- All Business Marketing Collateral: Development and adjustment of all business marketing materials with a uniform business identity applied.
- Logo Usage Guidelines: A full comprehensive document detailing the application of primary and secondary logos, brand mark rules, color palette, and layout guidelines for both print and web. Reproduction best practices. What not to do when using the business identity.
- Mood Boards: Visual representations to guide the best usage and positioning of your business identity graphics.
- Brand Building Basics: A foundational strategy document outlining goals, tracking methods, and marketing budget calculations based on Binet and Fields’ 60-40 research.
- Stationery & Tools: Creation, proofing, and implementation of business marketing tools that need early use. These typically are business cards, maybe vehicle signage, a letterhead, word file template, and or email signature settings to ensure all touchpoints are on-brand.
3. Business Brand Building
In an ever-evolving marketplace, rebranding or refreshing your brand can breathe new life into your business.
Here’s what the Business Brand Building package includes:
- Brand Questionnaire and Research: An in-depth questionnaire and research phase to understand your brand’s current position and future goals.
- Details on Needs and Wants from a Marketing Strategy: Analysis of your marketing strategy to align brand-building efforts with business objectives.
- Testing and Analysis of Brand Recognition: Evaluation of current brand recognition and adjustments to suit marketing budgets.
- Brand Building Guidelines: Comprehensive guidelines to ensure consistent brand application across all mediums.
- Brand Mood Boards: Visual rules to represent the desired mood and aesthetic of the brand.
- Primary and Secondary Logos: Development of primary and secondary logos to cover all branding needs.
- Brand Mark and Brand Pattern: Creation of unique brand marks and patterns to enhance brand identity.
- Legal Trademarking Documentation: Assistance with legal trademarking to protect your brand assets.
- Color Usage and Application: Detailed guidelines on color usage to maintain brand consistency.
- Typography Guide: Selection and application guidelines for fonts to be used in all branding materials.
- Photography Direction: Guidelines for photography that align with your brand’s visual identity.
- Creative Direction: Product Package, Sales Tools, Advertising, Social Media – all collateral will be looked at and defined to ensure all touchpoints are on-brand.
- Multimedia Guidelines: Directions for multimedia use, including music considerations and human points of contact.
- Social Media Guides & Data Presentation: Development of social media guidelines and data presentation strategies.
- Brand Monitoring Campaign: Regular monitoring of brand health and performance from key industry measuring data sources with reporting on key metrics.
- Brand Management: Integration with your marketing strategy and execution of initiatives to build a loyal customer base. Including all digital media files needed for seamless implementation.
- Regular Working Sessions: Ongoing sessions to identify new opportunities, review market activity, assess what’s working and what’s not, and plan new initiatives. This iterative approach ensures your brand stays relevant and effective.
- Collaboration with Other Teams: Working alongside marketing leads and product/tech teams to execute brand-building initiatives that build a loyal customer preference for choosing your product or service over the competition.