Ways to work with Flying Lizard

Three ways to work with your brand as it develops.

A Strategic Insight provides a structured starting point for understanding where your brand strategy stands, what may need attention, and what support may be appropriate. It captures the information needed to begin a useful conversation and establish what needs to happen next.

If you already know what needs doing next.

You can work directly with Flying Lizard to implement the marketing work your business needs. If you are also considering the wider direction of your brand, Brand Strategy will establish that direction before implementation work begins.

1. Brand Strategy

2. Implementation

3. Strategic Partnership

Professional Service Providers

2. Implementation

Putting the strategy into practice without losing its direction.

When the strategy establishes that practical change is required, Brand Strategy Implementation puts that direction into the business.

This starts with how the business presents itself, what it needs to say, and how customers encounter it. Those decisions then become the marketing work and materials required to support the customer journey.

The work may involve:

• Brand identity. Refining or developing the identity so the business is recognised and understood in the market, including the logo and visual identity.
• Customer messaging and touchpoints. Defining what the business needs to communicate and how customers encounter it across the different stages of their relationship with the business.
• Marketing planning and creative development. Turning the strategy and customer requirements into the ideas, messages and campaigns needed to communicate effectively.
• Digital marketing. Developing the advertising, search and social activity required to reach and attract the right customers.
• Website. Developing or changing the website so it communicates the position clearly and helps the right customers understand what to do or buy.
• Marketing materials. Producing the print, digital and physical material required to support the customer journey, including brochures, presentations, signage, point-of-sale and other customer-facing material.

Delivery and Investment.

Focused half-day or full-day blocks, agreed according to your requirements.

So, need something made, changed or put in place? Go to Implementation.

Find the Right Level of Support

You do not need to decide which service you require before understanding the situation.

Strategic Insight helps establish whether the right next step is to develop your strategy, put it into practice, or discuss a more bespoke requirement.