Flying Lizard’s tailored range of services – crafting your authentic business spirit in your market
Welcome to Flying Lizard, where I specialize in the art of crafting business identities that build remarkable brands. With over 35 years of experience and a Kiwi-New Zealand flair, I’m here to guide you through the journey of transforming your business into a memorable brand.
I offer two types of service, itemized and full packages. Each designed with realistic budgets that align with standard marketing budget planning. I’m happy to finalize the budget after discussing your needs during a free consultation. Schedule yours today to get the marketing answers you need!
Itemized Services
The Itemized Services are perfect for business owners who already have a marketing strategy in place or those who require specific components to enhance their creative marketing efforts. These flexible solutions allow you to choose and pay only for the services you need, ensuring that your marketing budget is used efficiently. Whether you require tailored digital materials, social media setup, or custom marketing items, our itemized services provide the expertise and support to elevate your brand without the commitment of a full-service package.
Digital Marketing Materials
Tailored designs and content for online platforms, including:
- Social Media Graphics: Eye-catching visuals for various social media channels to enhance engagement and brand visibility.
- Email Campaigns: Custom templates and content for effective email marketing that drives conversions and keeps your audience informed.
- Website Graphics: Engaging graphics and layouts for your website that enhance user experience and reflect your brand identity.
- Online Advertisements: Creative ad designs for platforms like Google Ads and social media to reach your target audience effectively.
- Content Creation: Well-researched articles, blog posts, and multimedia content aimed at improving SEO and engaging your audience.
Social Media Setup and Implementation
Establish and optimize your social media presence across platforms. This includes:
- Profile Creation and Branding: Set up of professional profiles on platforms such as Facebook, Instagram, LinkedIn, and Twitter, ensuring brand consistency.
- Content Strategy Development: Crafting a tailored content calendar that aligns with your business goals, featuring posts that engage and inform your audience.
- Engagement Tactics: Strategies for increasing follower interaction, including contests, polls, and regular updates to foster community and loyalty.
- Analytics and Reporting: Ongoing analysis of social media performance, providing insights into engagement, reach, and growth to refine strategies.
Marketing Strategy Creation
Comprehensive marketing strategies constructed and supplied, focusing on:
- Market Research: In-depth analysis of your target audience, market trends, and competitive landscape to inform your marketing efforts.
- Goal Setting: Defining clear, measurable marketing goals that align with your overall business objectives.
- Tactical Planning: Outlining actionable steps for implementing marketing initiatives, including digital and traditional marketing channels.
- Performance Metrics: Establishing KPIs to measure the effectiveness of marketing campaigns and facilitate data-driven decision-making.
Custom Marketing Item Creation
A specific item tailored to meet your marketing needs, which can be:
- Promotional Materials: Flyers, brochures, or postcards designed to promote specific products or services and engage your audience.
- Event Materials: Custom signage, banners, and collateral for trade shows, conferences, or promotional events to enhance brand visibility.
- Branded Merchandise: Design and production of promotional items such as mugs, t-shirts, or tote bags that reflect your brand identity and resonate with your audience.
- Unique Digital Content: Creation of infographics, videos, or other multimedia content tailored to enhance your online presence and convey your message effectively.
Full Service Packages
Choosing a Full Service Package is ideal for business owners who may not have a defined marketing strategy or brand identity yet. These comprehensive solutions provide a structured approach to establishing your brand, ensuring that every aspect of your marketing is professionally handled. With a full-service package, you can effectively allocate your marketing budget while gaining clarity and direction in your branding efforts.
Business Logo Construction
Creating a strong logo is the first step in building a cohesive business identity.
Here’s what you can expect from the Business Logo Construction package:
Client Questionnaire / Initial Consultation:
A detailed discussion to understand your business, vision, and goals. This can be done in person, via phone, or email.
Presentation of Full Design Concept:
A comprehensive presentation of the initial logo designs, showcasing different concepts and ideas.
Mood Board:
A strategic document outlining the direction of your future brand, accompanied by visual mood images and layouts to set the tone, application, and style.
Refinements:
Most revisions to fine-tune the logo design will take 3 proofing rounds, but if additional refinements are needed these are part of the cost. You must get a logo that works for your needs.
Logo Guide:
A detailed guide including the logo, any submarks or secondary variations, mock-ups, file usage guide, font recommendations, spacing requirements, and colour breakdowns. When your business logo is seen it must follow rules.
High-Resolution Files:
Delivery of the final work in various formats (PDF, PNG, JPG, EPS) for both full-color and reverse options.
Layouts and Proofing:
Concept suggestion of either standard stationery items or items you will need to progress your business marketing. Printing and reproduction costs are additional and should be treated as part of your marketing budget.
Social Media Imagery Package:
Profile/Cover images, icons, and graphics tailored for your social media platforms, supplied as JPG and or PNG files.
Business Identity Creation
Building a cohesive business identity goes beyond just a logo.
Here’s what the Business Identity Creation package includes:
Everything as seen in the Business Logo Construction:
All elements from the Business Logo Construction package are included.
All Business Marketing Collateral:
Development and/or adjustment of all business marketing materials with a uniform business identity applied.
Logo Usage Guidelines:
A full comprehensive document detailing the application of primary and secondary logos, brand mark rules, colour palette, and layout guidelines for both print and web. Reproduction best practices. What not to do when using the business identity.
Mood Boards:
Visual representations to guide the best usage and positioning of your business identity graphics.
Brand Building Basics:
A foundational strategy document outlining goals, tracking methods, and marketing budget calculations based on Binet and Fields’ 60-40 research.
Marketing Creative:
Creation, proofing, and implementation of your business marketing tools that need early use. These typically are business cards, maybe vehicle signage, packaging, a letterhead, word file template, email signature settings, google advertising copy or social media plan to ensure all touchpoints are on-brand.
Business Brand Building
In an ever-evolving marketplace, rebranding or refreshing your brand can breathe new life into your business.
Here’s what the Business Brand Building package includes:
Brand Questionnaire and Research:
An in-depth questionnaire and research phase to understand your brand’s current position and future goals.
Details on Needs and Wants from a Marketing Strategy:
Analysis of your marketing strategy to align brand-building efforts with business objectives.
Testing and Analysis of Brand Recognition:
Evaluation of current brand recognition and adjustments to suit marketing budgets.
Brand Building Guidelines:
Comprehensive guidelines to ensure consistent brand application across all mediums.
Brand Mood Boards:
Visual rules to represent the desired mood and aesthetic of the brand.
Primary and Secondary Logos:
Development of primary and secondary logos to cover all branding needs.
Brand Mark and Brand Pattern:
Creation of unique brand marks and patterns to enhance brand identity.
Legal Trademarking Documentation:
Assistance with legal trademarking to protect your brand assets.
Colour Usage and Application:
Detailed guidelines on colour usage to maintain brand consistency.
Typography Guide:
Selection and application guidelines for fonts to be used in all branding materials.
Photography Direction:
Guidelines for photography/imagery that align with your brand’s visual identity.
Creative Direction:
Product Package, Sales Tools, Advertising, Social Media – all collateral will be looked at and defined to ensure all touchpoints are on-brand.
Multimedia Guidelines:
Directions for multimedia use, including music considerations and human points of contact.
Social Media Guides & Data Presentation:
Development of social media guidelines and data presentation strategies.
Brand Monitoring Campaign:
Regular monitoring of brand health and performance from key industry measuring data sources with reporting on key metrics.
Brand Management:
Integration with your marketing strategy and execution of initiatives to build a loyal customer base. Including all digital media files needed for seamless implementation.
Regular Working Sessions:
Ongoing sessions to identify new opportunities, review market activity, assess what’s working and what’s not, and plan new initiatives. This iterative approach ensures your brand stays relevant and effective.
Collaboration with Other Teams:
Working alongside marketing leads and product/tech teams to execute brand-building initiatives that build a loyal customer preference for choosing your product or service over the competition.