Before marketing, there must be a Brand Strategy Workshop.
Why a Brand Strategy Workshop Is the First Step
Your brand is the signal that draws customers in.
When strategy is clear, belief follows and belief drives profit.
NZ $750* / US $495*
★★★★★
Trusted by founders, business owners, and advisors across New Zealand, Australia, and the US • Wellington, NZ • Serving clients globally.
Build a brand strategy that lifts margins and lowers selling costs. ✔
Gain confidence to brief designers, marketers, and advertising. ✔
Walk away with a complete, strategy brief — ready to use. ✔
How the Brand Strategy Workshop works
Clarity doesn’t take months. It takes method.
The Workshop follows a proven three-step process that gives you a complete strategic foundation in a single session.
Book Your Workshop
Secure your session and complete the short preparation questions.
This establishes context so we can use every minute for real strategic work. Not theory.
Build Your Brand Architecture
In our intensive online session, we codify your vision into a complete brand strategy. Defining positioning, differentiation, and direction in real time.
Lead with Strategic Clarity
You leave with a usable strategy document, ready to brief designers, marketers, and investors — turning every future decision into confident execution.
One session. Three steps. Total discovery.
Trusted by Founders and Business Advisors
Real results, lasting clarity.
The Brand Strategy Workshop has been trusted by founders, business owners, and advisors across New Zealand, Australia, and the US.
★★★★★
“The results have been exceptional. Dayne brings innovation and clarity to every project.”
Michael Greenslade, Trade Commissioner, NZ Pacific.
★★★★★
“The strategic clarity transformed how we approach every business decision. We finally understood what we stood for and why customers should choose us.“
Vicki and Francis Fitzpatrick, Business Owners.
★★★★★
“I have worked with Dayne for many years, in my opinion, regardless of size or scope of project, the work is unparalleled.”
Jason Gaskill, Business Advisor, US.
Trusted globally. Proven locally. Delivered personally.
Why Brand Strategy Foundation Transforms a Business
A strong brand strategy foundation doesn’t just make your business look good — it makes your business worth more.
Brand Discovery Workshop will give you clarity and confidence through because of a brand strategy foundation.
When your brand is focused, your market position is focused.
That focus builds pricing power, reduces wasted spend, and increases the long-term value of your enterprise.
Every confident decision creative, commercial, or operational. Begins with a clear strategic foundation.
Without it, even the best design or marketing becomes expensive guesswork.
Logos don’t build belief. Strategy does.
Brand Strategy Workshop frequently asked Questions
Common questions founders often ask before booking.
How soon can I book my session?
Workshops are typically available within 7–10 days. You can view live availability when booking.
How long does the session run?
Most sessions take around 2–2.5 hours. Additional time is available if needed to achieve full clarity.
Why invest in strategy when creative tools are so accessible?
Because execution without strategy is expensive guesswork. Strategic clarity turns creative tools into precision instruments — every decision becomes deliberate.
Is pricing transparent?
Yes. NZ $750 (≈ US $495 / AU $700) covers your entire session, documentation, and follow-up consultation. No hidden fees.
Do you work globally?
Yes. Around 70% of sessions are conducted online with founders worldwide. Location is never a barrier.
What support do I receive after the session?
Seven days of post-session consultation are included for clarification and implementation support. Additional advisory time is available if needed.
How do you ensure confidentiality?
Absolute confidentiality is guaranteed. All session materials remain private and secure.
How do you ensure the strategy aligns with my business vision?
Every workshop begins with your objectives and context. Using proven frameworks, we codify your vision into a clear, actionable brand architecture.
Ready to establish your strategic foundation?
Every confident brand begins with a clear strategy.
If you’re ready to define yours, secure your private online session today, NZ $750 / US $495 (excl tax).
Still deciding? Start with the Brand Diagnostic to assess where your strategy stands.
Flying Lizard | Dayne Smith | Wellington & online worldwide
Confidentiality guaranteed. *Price/s shown do not include any applicable tax. Brand Stratgey Workshops build on recognised strategy principles. Learn more from Marty Neumeier’s ‘The Brand Gap’.