The Brand Strategy Code, a fixed-price starting point
The first step to turn your insight into documented branding logic.
Every decision after becomes easy.
NZ $750* / US $495*
If you have not completed the Develop Brand Insight yet, start there first.
★★★★★
Trusted by founders, business owners, and advisors across New Zealand, Australia, and the US. Serving clients globally.
Convert your insight into a documented branding logic. ✔
Gain the knowledge to brief designers and marketers with confidence. ✔
Walk away with the strategy ready to use. ✔
How the Brand Strategy Code session works
A focused, one-to-one meeting to write your brand strategy.
- Duration: 2 hours (can be extended).
- Format: Online, via Zoom.
- Price: NZ $750* / US $495*
(*exclusive of applicable tax).
Why you should book this session.
Do you feel like you are guessing when it comes to your marketing? You may have tried templates or hired experts in the past, only to find your message remains complicated and unclear. This session is designed to stop that cycle and give you the headspace to decide your next move.
We use the results from your Insight Check to develop your Brand Strategy Code. This is a collaborative process where I help you decide exactly what your business stands for and how to say it. You will leave with the relief of knowing your message is settled and the confidence to tell your suppliers exactly what you need from them.
Prepare
Provide the specific business details required to align your strategy.
Codify
A 2 hour online session to write your strategy together.
Lead
Receive your documented strategy brief and clear direction.
One session. One strategy. Clear direction.
Feedback from business owners
Real-world results from the Brand Strategy Code.
Founders and advisors across New Zealand, Australia, and the United States use this session to find clarity before they spend. Here is what they say about the work.
★★★★★
“It supported decision-making rather than added noise.”
Dayne’s strength was his ability to take existing material and reframe it so the logic held when conditions broke down. He is methodical, calm, and precise, thinking carefully about how information will be used.Sam Mulholland, Standby Consulting Limited.
★★★★★
“Practical, down-to-earth delivery with no hidden surprises.”
The word marketing often inspires companies to offer airy fairy stuff loaded with large charges. In contrast, Dayne’s down-to-earth manner and delivery were refreshing. Everything was laid out clearly as we went along.Derek Senior, Business Owner.
★★★★★
“Strategic clarity transformed how we approach every decision.”
We finally understood what we stood for and why customers should choose us. This helped us achieve a 25% increase in turnover for the 12-month period and we have continued to use Dayne’s services to promote our business.Vicki and Francis Fitzpatrick, Tonic Bar.
Trusted globally. Proven locally. Delivered personally.
Meet your strategist
I am Dayne Smith, an independent brand strategist based in Wellington.
Since 1996, I have helped business owners in New Zealand and overseas establish clear branding logic before they spend on marketing. My work is about helping you decide on your direction before you invest. We set your position and message first, so you can brief your suppliers once and ensure your decisions are carried through consistently.
I work one to one with you, without agency ties or conflicting interests. My approach is grounded in thirty years of experience and established branding frameworks. Alongside my practice, I am an approved Brand Strategy Mentor with Business Mentors New Zealand, supporting owners through periods of change.
The outcome of our partnership is a documented strategy that provides a clear line of sight from your business goals to your marketing spend.
You can read more about how I apply this thinking on the About page.
Why choose the Brand Strategy Code session?
A direct path to the solution.
You have several ways to build a brand strategy, but they often lead to two extremes: the high cost of a traditional agency or the high frustration of doing it yourself. This session is the middle path. It is for the owner who wants expert guidance and a documented result without the complexity.
The Brand Strategy Code advantage:
- Fixed investment. You pay a set price of NZ $750 with no hidden costs or escalating fees.
- Focused time. You commit ~2.5 hours to get your strategy documented and ready to use.
- Direct access. You work one to one with me, using my thirty years of experience rather than being handed to an account manager.
- Practical outcome. You leave with a working brief and a clear plan, not a pile of theoretical slides.
This session removes the guesswork of doing it yourself and the overhead of a traditional agency. It is a disciplined step to ensure your message is settled so you can brief your suppliers with confidence.
Brand Strategy Code FAQs
Common questions often ask before booking.
How soon can I book my session?
Sessions are usually available within 7 to 10 days. You will be able to see my live availability as soon as you click the booking link.
How long does the session run?
A typical session takes around 2.5 hours. This is enough time to achieve full clarity and document your strategy. If we need a little more time to finalize your Code, we will take it.
Why invest in strategy when creative tools are so accessible?
I expect you to use these tools, but they do produce the same generic results for every business. If you rely on them alone, you end up sounding exactly like your competition. This session provides the original thought required to break that cycle. We define exactly how you are different so you can stand out and win your 100% customer commitment.
Is pricing transparent?
Yes. The fee of NZ $750 covers your entire session, the documentation of your Brand Strategy Code, and your follow up consultation. There are no hidden fees.
Do you work with business owners outside of New Zealand?
Yes. I work with founders globally. Approximately 70% of my sessions are conducted online with clients in Australia, the United States, and beyond.
What support do I receive after the session?
I provide seven days of post-session support. This allows you to ask for clarification as you begin to implement your strategy or brief your suppliers.
How do you ensure confidentiality?
Absolute confidentiality is guaranteed. All session materials remain private and secure.
How do you ensure the strategy aligns with my business vision?
Every session starts with your specific goals and the context provided in your Insight Check. We are not using a generic template. We are codifying your specific vision into a documented plan that works for your business.
My Brand Stratgey Code session are build on recognised strategy principles. Understanding Marty Neumeier’s ‘The Brand Gap’.