Find answers to your questions (faq’s) about Flying Lizard’s services, process, and Kiwi approach here.
If you have specific questions, please ask me using the form below for personalized assistance.
Adjusting to Your Business Needs:
Q: My business is quite small, can you still work with me?
A: I’ve worked with owner-operators of businesses ranging from design agencies to family-owned repair shops. All businesses need to market and promote themselves, which I can bring to the opportunity.
Q: What are the next steps to working together?
A: Let’s meet – via video call, phone call, or coffee. Tell me what you need. I can highlight my skills and detail any services I can help you with. I’ll create a costing that suits your budget. If you’re happy, I’ll start working.
Q: Can I work with you on just one project?
A: Working on single projects like websites, packaging, or online advertising is common. I can help with strategic advice on annual marketing activities and execution when needed.
Q: We have an in-house marketing team, can you still work with us?
A: Businesses with multiple creative partners are common. Clear expectations and boundaries are required for us to deliver the best work you want. I’ll follow your business lead and implement your needs using my skills.
Skills and Services Offered:
Q: I wish to pay for the 2 Hour Work Shop?
A: Please pay using this link via PayPal:
Q: What marketing and creative services do you offer to support businesses?
A: I provide a comprehensive suite of services to help businesses enhance their marketing efforts. This includes strategic marketing development and execution, along with seamless integration of tools like HubSpot, Salesforce, and Trello. I also specialize in creative ideation using platforms such as Miro and Adobe XD. Whether you need ongoing campaign management, coverage for absent team members, or continuity in your current efforts, I’m equipped to ensure your business stays on track.
Q: How do your Digital Marketing Services help businesses grow?
A: My Digital Marketing Services take a practical approach to leveraging AI tools and digital platforms to boost your online presence. I utilize platforms like SEMRush, Hootsuite, Mailchimp, and Google Ads to enhance social media management, optimize SEO, refine ad strategies, and drive customer engagement, ultimately amplifying your brand’s reach and visibility.
Q: How do your Business Identity Creative and Graphic Services help businesses?
A: I offer professional graphic design solutions that ensure brand consistency across campaigns, publications, and digital media. Utilizing tools like Adobe Creative Suite, Canva, and AI generation platforms such as DALL·E and MidJourney, I create high-quality content and strategic visual storytelling that aligns with your brand’s identity and goals.
Q: How do your Business Brand Building Skills support businesses in strengthening their brand?
A: I collaborate closely with businesses to develop and manage their brand strategy, ensuring it aligns with market trends and stays consistent across all touchpoints. Using tools like Google Trends and Brandfolder, I help create cohesive branding strategies that strengthen your brand’s identity and maximize its impact in the market.
Logo Design — The beginning:
Q: What makes a good logo?
A: A good logo should be unique, scalable, and connected to your business service. It’s about capturing the spirit of your business in a single, powerful symbol.
Q: What file formats will I receive for my logo?
A: Once you’re done, you’ll get your logo in all the right formats, so it looks great on any screen, big or small. You’ll get vector files that can be scaled up or down without losing quality, and raster files that look amazing on the web.
Q: How do I get my logo file?
A: Upon your approval of the logo, a download link will be sent to you so that you can retrieve the logo files. Please save these files in your business documents for your access and use.
Q: Which formats are available to download?
A: Industry standards are high-quality PNG, Vector SVG, and PDF formats. EPS and others are available upon request.
Q: Can I get another logo file if I lose mine?
A: Flying Lizard automatically saves all completed work to an archive. If you require retrieval of your logo, please note that this service can be provided at no cost. However, we strongly recommend that you save your logo in a secure location within your business records for future reference.
Q: How long does it take to design a logo?
A: The time it takes to craft a logo can vary, embracing the dynamic nature of creativity and collaboration. Typically, it spans from a few days to a couple of weeks, allowing for attention to detail and meaningful refinement.
Q: Do I own the rights to my logo once it’s designed?
A: Certainly. Upon completion of the creative process and your confirmation of full payment, the copyright for the logo will be transferred to you.
Q: Can I use fonts from my logo?
A: The fonts used in the logo can be found from digital font foundries. The selected font will be saved as paths, eliminating the need to repeatedly search for them.
Business Identity Design — Your visual mark:
Q: What is business identity design, and why is it important?
A: This is a defined system of graphic elements that represent your company. This includes choosing ‘corporate colours’ and or ‘typeface/s (fonts)’ and applying them to your logo, selecting paper, photographic imagery, sounds ie. music, and creating layouts for your company as well as developing graphic standards for products, packaging, and signage. It can also include developing the look of sales kits, media advertising, promotions, and even office decor. Business identity design weaves the very fabric of your business’s visual narrative, infusing it with authenticity and resonance. It’s the art of crafting a cohesive tapestry of logos, colours, and imagery that reflect your brand’s ethos and captivate your audience.
Q: What elements are included in a business identity design package?
A: A business can expect a logo with a simple ID system guide that outlines choosing company colors, and maybe typeface considerations applying them to logo usage. A suggestion of the logo in use will be produced ie a sample print, digital layout, and maybe a visual of the logo as a sign. Final artwork files needed by suppliers to reproduce are uniquely created and supplied.
Q: How can business identity design benefit my company?
A: Business identity design serves as the cornerstone of your brand’s journey, fostering recognition, trust, and loyalty among your audience. By harmonizing visual elements and narrative, it forges a path to enduring connections and sustainable growth. A business identity is a one-time expense that will reap benefits for many, many years. You need to consider it one of the important investments you will make for your company, it should be thought of this way as it can be treated as a business asset and can give a return on your investment by way of business value.
Brand Building:
Q: What is brand building, and how does it differ from logo design?
A: Brand building is the comprehensive process of creating and maintaining a company’s identity, including its strategy, values, messaging, visual style, and customer experience to shape how it is perceived by the public.
It involves many elements like the brand’s purpose, tone of voice, marketing, and overall reputation. In contrast, logo design is just one part of this process, focusing specifically on creating a simple, memorable visual symbol that represents the brand.
In short, a logo is a visual mark or symbol, while brand building is the broader strategy and ongoing effort to define and communicate the entire identity and personality of a company to its audience.
Q: What role does branding play in business success?
A: Branding helps people recognize and trust a business, making them more likely to buy from it. Studies show that consistent branding can increase a company’s revenue by up to 23%, and customers who feel connected to a brand tend to spend much more over time. In short, strong branding makes a business more successful by attracting loyal customers and boosting sales.
Q: How can I effectively build my brand?
A: To effectively build your brand, start by clarifying your business goals, values, and visual identity — Flying Lizard offers a Brand Discovery Workshop that guides you through this process, resulting in a one-page strategic brief and mood board tailored to your needs.
This approach ensures your brand’s messaging, look, and feel are consistent and memorable across all platforms, helping you stand out in the market and connect with your audience. By following a clear, step-by-step process and leveraging expert support, you can confidently launch and grow a brand that resonates with customers and drives business results.