Find expert answers to your questions (faq’s) about Flying Lizard’s branding services, process, and authentic Kiwi approach
If you still have questions? Connect with me, Dayne Smith, for personalized assistance!
Logo Design:
Q: What makes a good logo?
A: A good logo should be unique, unforgettable, scalable, and deeply connected to your business essence. It’s about capturing the spirit of your business in a single, powerful symbol.
Q: How long does it take to design a logo?
A: The time it takes to craft a logo can vary, embracing the dynamic nature of creativity and collaboration. Typically, it spans from a few days to a couple of weeks, allowing for meticulous attention to detail and meaningful refinement.
Q: What file formats will I receive for my logo?
A: Upon completion, you’ll receive your logo in a range of formats, ensuring its versatility across digital and print mediums. From vector files for pristine scalability to raster files for vibrant web displays.
Q: Do I own the rights to my logo once it’s designed?
A: Absolutely. Once the creative process concludes and the partnership is solidified, the logo becomes a symbol of your journey. It embodies your identity and is yours to command, securing your brand’s unique legacy.
Business Identity Design:
Q: What is business identity design, and why is it important?
A: This is a defined system of graphic elements that represent your company. This includes choosing ‘corporate colours’ and or ‘typeface/s (fonts)’ and applying them to your logo, selecting paper, photographic imagery, sounds ie. music, and creating layouts for your company as well as developing graphic standards for products, packaging, and signage. It can also include developing the look of sales kits, media advertising, promotions, and even office decor. Business identity design weaves the very fabric of your business’s visual narrative, infusing it with authenticity and resonance. It’s the art of crafting a cohesive tapestry of logos, colours, and imagery that reflect your brand’s ethos and captivate your audience.
Q: How can business identity design benefit my company?
A: Business identity design serves as the cornerstone of your brand’s journey, fostering recognition, trust, and loyalty among your audience. By harmonizing visual elements and narrative, it forges a path to enduring connections and sustainable growth. A business identity is a one-time expense that will reap benefits for many, many years. You need to consider it one of the important investments you will make for your company, it should be thought of this way as it can be treated as a business asset and can give a return on your investment by way of business value.
Q: What elements are included in a business identity design package?
A: A business can expect a logo with a simple ID system guide that outlines choosing company colors, and maybe typeface considerations applying them to logo usage. A suggestion of the logo in use will be produced ie a sample print, digital layout, and maybe a visual of the logo as a sign. Final artwork files needed by suppliers to reproduce are uniquely created and supplied.
Brand Building:
Q: What is brand building, and how does it differ from logo design?
A: A brand is the whole, it is the describing word for all of the above. It allows your business to be remembered and recalled by a customer so they may buy from you and not another business. Brand building is the art of sculpting perceptions, shaping emotions, and weaving tales that resonate with the soul of your audience. While a logo is a herald or identity. brand building is the epic saga, spanning realms of experience and imagination.
Q: How can I effectively build my brand?
A: Brand building begins with a clear vision, a deep understanding of your audience, and an unwavering commitment to authenticity and consistency.
Q: What role does branding play in business success?
A: A brand is what you end up with, a complete set of tools you use in marketing your business to your customers. Branding is the beacon of trust, the armour of loyalty, and the sword of differentiation in the battle for success.
A brand extends further beyond these – large corporations and businesses will use recollection for the mind, and techniques to help establish the business to the customer – unseen, unheard but all part of a brand.