Category: Authority Insights

Product positioning is not brand positioning. How that mistake burns capital.

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Authority Insights, Brand Building, Brand Strategy, Creative Marketing Services, Personal Branding

Every action returns to structure. Strategy is where energy becomes capital. Product Positioning…
A core identity sentence strengthens your small business marketing

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Authority Insights, Brand Building, Brand Strategy, Business Identity, Creative Marketing Services, Marketing Creative, Personal Branding, Real Estate

Clear identity strengthens small business marketing. This post shows founders how one Core…
When Brand Strategy Becomes Financial Strategy. Especially in the Tourism Economy

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Authority Insights, Brand Building, Brand Strategy, Business Identity

Geyser eruption symbolising pricing power in tourism brand strategy.
Brand Strategy Session: Collaboration as a Tool

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Authority Insights, Brand Building, Brand Strategy

Why Collaboration Shapes a Brand Strategy Session Collaboration is more than a buzzword.…
Business continuity planning for owners: The logic of failure states

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Authority Insights, Tools & Products

When systems collapse, tools become liabilities. Business continuity planning for owners provides the…
Business goals first: Set one outcome before you spend on marketing

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Authority Insights, Brand Strategy, Personal Branding

Align marketing with business goals by starting with one measurable business outcome first.…
Scaling without strategy breaks business foundations

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Authority Insights, Brand Building, Brand Strategy, Digital Marketing, Financial Clarity, Personal Branding

Sandcastle symbolising structural integrity during business scaling, symbolising disciplined foundations for business strategy.
David Ogilvy: Core Advertising Concepts & Principles

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Authority Insights, Master Strategists

A structured list of Ogilvy’s most well-known advertising principles This page sets out David…