Develop your business marketing to become…

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POWERFUL
For Better customer recognition
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INTUITIVE
To Maximize your business value
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INTEGRATED
With Less confusion on purchase decisions
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PERSONAL
A quicker chance to get affirmation

Creating impactful marketing strategies for your business brand

With over 30 years in marketing, I’ve been shaping brands since the ‘90s, starting in print and evolving into digital and social media. In 1996, I launched my signature brand, the Flying Lizard, in London. I help business owners like you craft impactful marketing strategies that get results. Offering cutting-edge insights into identity solutions in the age of private advertising, I provide personalized consulting to guide your decision-making at every step.

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Expertise & Experience

With over 30 years in the industry, Dayne brings a wealth of knowledge and skill to your project, ensuring creativity and sound business acumen.

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Personalized Attention

A one-on-one approach ensures that every project is tailored to meet the unique needs and goals of your business, creating customized solutions that make the target audience respond.

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Proven Track Record

Success stories from clients like Security Specialists and 4 Guys Autobarn showcase Dayne’s ability to drive real results through strategic branding.

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Strategic Vision

Working on your business marketing requires strategic insights. By planning through brand-building complexities, every decision will have your business’s long-term goals in mind.

Whether you are looking for a little help or a larger solution…

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Marketing & creative work services

Unlock the full potential of your business with an expert marketing and design service. Whether you need a standout creative, a cohesive element for marketing, or a rework of materials, I can provide personalized solutions tailored to your requirements.

Click here to explore a range of services and take the first step towards building a stronger brand.

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Business logo construction service

Craft a distinctive logo that perfectly represents your business with a Business Logo Construction service. From concept to completion, I ensure your logo is unique, scalable, and ready for all your branding needs.

Click here to see full details on this service.

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Business identity creation service

Transform your business with a cohesive identity that goes beyond just a logo. A Business Identity Creation service includes everything from the identity strategy to print, web, and digital, ensuring a consistent and professional look across all touchpoints.

Click here to discover the full service for your business identity.

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Business brand building services

Elevate your brand to new heights with a comprehensive business brand building service. From in-depth brand research to ongoing brand management, I provide the tools and strategies you need to create a lasting impression.

Click here to learn how I can help your brand thrive in a competitive market.

Why have businesses chosen Flying Lizard creative expertise

Creativity and Innovation

Dayne’s approach to branding is both creative and innovative. Pushing boundaries and thinking outside the box to deliver unique solutions that captivate audiences. His creativity is not just about aesthetics but also about creating meaningful and impactful marketing tools that create engagement with the target audience.

Clients like Michael Greenslade, a Trade Commissioner, have seen firsthand the exceptional results of Dayne’s innovative brand development strategies. Dayne’s creative solutions have helped businesses differentiate themselves in competitive markets and build strong brand identities.

Professionalism and Experience

With over 30 years of experience, Dayne brings a wealth of knowledge and expertise to every project. His professionalism is evident in his meticulous attention to detail and commitment to excellence. Dayne’s extensive experience ensures that he can handle complex projects with ease and deliver exceptional results.

Sophie Barker of Otago Peninsula Trust praises Dayne for his creative solutions that have helped clinch awards and win over customers. Dayne’s professionalism and dedication to quality have earned him a reputation as a trusted and reliable branding expert.

Empathy and Understanding

Dayne’s empathetic approach ensures that he truly understands the client’s needs and challenges. This connection allows him to create solutions that are not only effective but also harmonise with the client’s values. Dayne’s empathy ensures that clients feel understood and valued throughout the process.

Derek Senior, a business owner, appreciates Dayne’s down-to-earth approach and practical delivery of innovative marketing solutions. Dayne’s understanding and empathy ensure that clients receive solutions that are tailored to their specific needs and challenges.

Case studies of marketing & brand building creativity

Luxury Jewellery Social Media Campaign: Caroline de Benoist Case Study webpage image
Logo for Tinderz Eco smart woodpellets. Specalising in renewable energy from waste.
Logo for business 'Thirty Fifty' wine and spirit training.
Logo for Visit Oamaru. A Waitaki Developemnt intiative to establish future versions.
Image of business logo for florist stock suppliers showing business name Florist Stock NZShop Co and blue gum, magnolia leaf, and green leaf foliage.
Logo for Ecat Marine. Specalising in eco friendly boats and marine equipment.

Endorsements from clients, customers and friends


My commitment to you

By fully understanding the needs of your business, and through attentive listening and thoughtful questioning. I will develop a comprehensive brief of your requirements. I will then design and implement a strategy creating the tools that will work for you and your business. Lastly, I will acquire data and report on the strategy performance. Thus ensuring you have all the information you need to make further business plans and decisions.

Warm regards, Dayne Smith.


Get started, with a free chat today.