Business Strategy & Brand Consulting for NZ Business Owners.
Opportunity or challenge? Develop your direction before you invest.
When facing critical business decisions, your brand strategy determines your commercial advantage.
I work alongside you to shape your strategic thinking that aligns your business decisions, offer, and market positioning.
Understand where your business may have strategic gaps.
A short assessment of your business, your offer and your customers.
★★★★★
30 years. 300+ businesses. Practical commercial methodology.
✔ Understand what your customers value and why they choose.
✔ Develop an offer that gives a reason to choose your business.
✔ Make informed strategic decisions about your business.
Specialist strategic consulting.
Drawing on more than 30 years of commercial experience, specialist knowledge of brand strategy and the Strategy. Brand. Asset. methodology.
You may already be working with a business consultant, coach or marketing adviser. Their work may address many aspects of your business, but your particular challenge may also require specialist brand strategy knowledge.
I help you develop and test the decisions your business needs, so you understand the direction and can use it to progress your business planning. You retain ownership of the decisions and how they are applied.
The aim is to have the strategic thinking in place before decisions are passed to marketing, design or creative suppliers.
The strategic role of your brand
Your brand influences how customers understand your business, the value you offer and why they should choose you.
These are important business considerations. They affect your market position, your offer and the experience customers have with your business.
Brand strategy provides a framework for examining these relationships and understanding how they influence your business decisions.
Start with Strategic Insight
Understand the gap between what you believe your customers experience and what they may actually experience.
As a business owner, you have a view of what your business offers, who it serves and what customers receive from it. How closely does that view match your customer’s experience?
Complimentary Strategic Insight is a short diagnostic that asks questions about your business, your offer and your customers. Your answers help identify potential gaps between your assumptions and what your customers may actually be experiencing and understanding.
This is an initial examination, not a complete business diagnosis. It helps identify where further strategic examination may be worthwhile.
If you decide to engage Flying Lizard for consulting, Strategic Insight is the starting point for that process.
Take Your Strategic Insight.
Answer a short series of questions about your business. Your report will identify potential gaps and indicate where further strategic examination could help.
Meet Dayne Smith
Business consultant, specialising in strategic brand thinking.
I‘m the founder of Flying Lizard. With more than 35 years’ experience across New Zealand and London. My specialty is strategic brand thinking.
Today, I work directly with business owners, applying commercial experience, specialist knowledge and professional judgement to the questions and decisions they need to address.
A career helping enterprise to individuals:
Ogivly One · EDS · Abbey National · Cato · Harrods Marketing · Mainland Poultry · NHNZ · Waitaki Tourisim · University of Otago · Tai Chi Chuan School · Angow Motors · Rainbow Confectionery · Diamond Fusion · Snowlo
What clients & third-party endorsements say about the work
Clearer direction. Stronger positioning. A better basis for decisions.
★★★★★
Exceptional strategic results that brought innovation and direction
“The results have been exceptional. Dayne brings innovation and clarity to every project.”
Michael Greenslade, Trade Commissioner, NZ Pacific.
★★★★★
Understanding a new business position
“It was a good experience, and the excitement of starting a business becomes even more so, once you see your company brand come to life.“
Liz Williams, Co-Founder, The Pod Rental Company, NZ.
★★★★★
Bringing strategic discipline to the work
“I have worked with Dayne for many years, in my opinion, regardless of size or scope of project, the work is unparalleled.”
Jason Gaskill, Business Advisor, United States.
The examples of work and client feedback provide an indication of the experience, judgement and practical contribution behind the consulting. Each engagement responds to the particular circumstances and questions of that business. The work and outcomes are not assumed to be identical.
Strategy in practice
Strategic thinking applied to business.
My work has involved businesses across tourism, manufacturing, retail, property, technology and professional services. See how strategic thinking has been applied to different business circumstances, including the questions, work and outcomes involved.
Just some of the strategic work from New Zealand, Australia and the UK, click a logo and review.
FAQs, questions Owners often ask
A few practical answers before you take the next step.
What does Flying Lizard do?
Flying Lizard provides specialist strategic consulting to business owners. I apply brand strategy knowledge and commercial experience to help you understand the strategic issues involved in a particular business question, challenge or opportunity.
How will I know whether the consulting has achieved what I need?
We agree on the questions and scope at the outset. The work is complete when those questions have been addressed sufficiently, you understand the relevant strategic issues and their relationship to your business, and you can identify what needs to be considered or done next.
Do you make the decisions for me?
No. I provide specialist knowledge, analysis, questioning and guidance. You develop your understanding and determine how to apply it to your business.
Do I need to know what brand strategy is?
No. You need to have a business question or situation you want to work through. Part of my role is to explain the relevant strategic principles and how they apply to your circumstances.
What happens next?
Begin with my complimentary Strategic Insight. It provides an initial indication of where further strategic consideration may be useful.
Flying Lizard | Dayne Smith | Wellington & online worldwide.