A business owner in their 40s sits at a wooden desk, sipping coffee while looking at a laptop displaying the question “What marketing strategies actually work for small businesses?” Nearby, a book asks “How can I get more customers?” and a sticky note reads “How do I market my business?” The workspace includes a phone, a notebook, and clear surfaces—visually representing the challenges business owners face in choosing between strategies like leveraging social media, offering promotions, asking for referrals, optimising websites, networking, using targeted online ads, creating content, and building email lists.
Flying Lizard logo with creative marketing services description sentence.

“What are the most effective ways to market my business and consistently attract new customers?”

To directly answer the most common question business owners have about marketing—“What are the most effective ways to market my business and consistently attract new customers?”— here are concise, actionable solutions based on proven strategies:

Leverage Social Media

Leverage Social Media

Regularly post engaging, relevant content on platforms where your target customers spend time. Use a mix of posts, videos, and promotions to build relationships and brand awareness

Optimize Your Website

Ensure your website is up-to-date, easy to navigate, and optimized for search engines. This helps potential customers find you online and builds credibility

Optimize Your Website
Network and Collaborate

Network and Collaborate

Partner with other local businesses or participate in community events to increase your visibility and tap into new customer bases

Offer Discounts and Promotions

Attract new customers with introductory offers, special discounts, or loyalty programs. These incentives encourage trial and repeat business

Offer Discounts and Promotions
Create Valuable Content

Create Valuable Content

Publish blog posts, videos, or guides that address your audience’s needs. Sharing expertise builds trust and positions your business as an authority

Use Targeted Online Advertising

Start with small-scale pay-per-click (PPC) campaigns on Google or social media to reach customers actively searching for your products or services. Test and scale what works

Use Targeted Online Advertising
Build and Nurture an Email List

Build and Nurture an Email List

Collect emails from customers and prospects, then send regular updates, offers, and helpful content to keep your business top of mind

Ask for Referrals

Implement a referral program that rewards existing customers for bringing in new ones. Word-of-mouth and personal recommendations are highly effective for growth

Ask for Referrals

Reasons to use Flying Lizard

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Expertise & Experience

With 30+ years in the industry, Dayne brings a wealth of knowledge and skill to your project, ensuring creativity and sound business acumen.

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Personalized Attention

A one-on-one approach ensures that every project is tailored to meet the unique needs and goals of your business, creating customized solutions that make the target audience respond.

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Proven Track Record

Reviews from clients like Security Specialists and 4 Guys Autobarn showcase Dayne’s ability to develop and produce results for business marketing initiatives.

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Strategic Vision

Working on your business marketing requires strategic insights. By planning through marketing complexities, every decision will have your business’s long-term goals in mind.


Why have businesses chosen Flying Lizards’ creative skills?

Creativity and Innovation

Dayne’s approach is to be both creative and innovative. Pushing boundaries and thinking outside the box to deliver unique solutions that captivate audiences. His creativity is not just about aesthetics but also about creating meaningful marketing tools that create engagement with the target audience.

Business advisors like Michael Greenslade, a Trade Commissioner, have seen firsthand the exceptional results of Dayne’s innovative brand development strategies. Dayne’s creative solutions have helped businesses differentiate themselves in competitive markets and build strong brand identities.

Professionalism and Experience

A one-on-one approach ensures that every project is tailored to With over 30 years of experience, Dayne brings a wealth of knowledge and expertise to every project. His professionalism is evident in his meticulous attention to detail and commitment to excellence. Dayne’s extensive experience ensures that he can handle complex projects with ease and deliver exceptional results.

Sophie Barker of Otago Peninsula Trust praises Dayne for his creative solutions that have helped clinch awards and win over customers. Dayne’s professionalism and dedication to quality have earned him a reputation as a trusted and reliable branding expert who meets the unique needs and goals of your business, creating customized solutions that make the target audience respond.

Empathy and Understanding

Reviews from clients like The Otago Stadium Trust and Mainland Poultry. Dayne’s empathetic approach ensures that he truly understands the client’s needs and challenges. This connection allows him to create solutions that are not only effective but also harmonise with the client’s values. Dayne’s empathy ensures that clients feel understood and valued throughout the process.

Derek Senior, a business owner, appreciates Dayne’s down-to-earth approach and practical delivery of innovative marketing solutions. Dayne’s understanding and empathy ensure that clients receive solutions that are tailored to their specific needs and challenges.n showcase Dayne’s ability to develop and produce results for business marketing initiatives.


Case studies of marketing & creativity work

Logo for Ecat Marine. Specalising in eco friendly boats and marine equipment.
Logo for Ernslaw Bio Energy
Logo for business 'Thirty Fifty' wine and spirit training.
Logo for Visit Oamaru. A Waitaki Developemnt intiative to establish future versions.
Icon for Fierce Tiger Tai Chi Chuan School. Used on marketing materials.
Image of business logo for florist foliage supplier showing business name Florist Stock NZShop Co and blue gum, magnolia leaf, and green leaf foliage.
Image of business logo for motor vehicle dealer showing business name 4 Guys Autobarn
Logo for Security Specialists Ltd.
Mainland Poultry product logos.
The Rivers Icon design to promote five rivers tourism region, New Zealand.
Logo for TGW projects, a construction, bricklayer and painting business.

Endorsements from clients, customers, and business friends


My commitment to you

By fully understanding the needs of your business through attentive listening and thoughtful questioning. I will develop a comprehensive brief of your requirements. I will then design and implement, creating the work that you request for your business. Lastly, I will acquire data and report on the performance the work has achieved. Thus ensuring you have all the information you need to make further business plans and decisions.

Warm regards, Dayne Smith.

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