Helping you make key business decisions.
Your brand has an important part to play in what comes next.
Make informed business decisions about your market, customers, offer and direction. I apply strategic thinking to the opportunities and challenges facing your business.
Gain insight to guide your next decision.
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30 years. 300+ businesses. A methodology refined through practice.
✔ Understand what your customers value and why they choose.
✔ Develop an offer that gives a reason to choose your business.
✔ Make informed strategic decisions about your business.
Before deciding what to change, gain some insight
A simple first step to understand where your business may need attention.
A set of simple Yes, No and Maybe questions about your business. Your answers provide an initial view of the areas that may deserve closer attention, giving you a clearer starting point for deciding what to do next.
No obligation. Just an initial view of your business and what may deserve closer attention.
The value is there. It just needs to be seen
Brand strategy brings the important pieces of the business into focus.
Your marketing, pricing, people, suppliers and customer experience all depend on how clearly the business understands what it is, who it is for, and why customers should choose it.
Brand strategy brings those decisions together into a clear foundation for the business. It gives you a defined position, a clear direction and a basis for making decisions consistently.
The aim is not to replace your marketing, advertising or other business activities. It is to give them a clearer foundation to work from.
When the strategy is clear, decisions become easier
Everyone has something clear to work from.
A clear strategy gives your team, suppliers and other people working on the business a shared understanding of what matters, who you are trying to reach and what makes the business worth choosing.
It gives you a basis for deciding what to say, where to focus and what to do next.
Instead of repeatedly explaining the business or making every decision yourself, you have a clear foundation that others can work from.
Ways Flying Lizard offers help
What business owners say about the work
Clearer direction. Stronger positioning. A better basis for decisions.
Business owners and advisers describe the value in practical terms.
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Exceptional strategic results that brought innovation and direction
“The results have been exceptional. Dayne brings innovation and clarity to every project.”
Michael Greenslade, Trade Commissioner, NZ Pacific.
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Understanding a new business position
“It was a good experience, and the excitement of starting a business becomes even more so, once you see your company brand come to life.“
Liz Williams, Co-Founder, The Pod Rental Company, New Zealand.
★★★★★
Bringing strategic discipline to the work
“I have worked with Dayne for many years, in my opinion, regardless of size or scope of project, the work is unparalleled.”
Jason Gaskill, Business Advisor, United States.
Strategy in practice
See how strategic thinking has been applied to real businesses.
Every business has a different situation, market and ambition. The work begins by understanding that particular business, then defining the strategic foundation that guides its brand, positioning and communication.
Explore selected projects, click on the logos to see how that thinking has been applied in practice.
Strategic work from New Zealand, Australia and the UK.
FAQs, questions Owners often ask
A few practical answers before you take the next step.
Isn’t this what my marketing agency should already be doing?
Sometimes an agency may include strategic thinking, but its primary role is usually execution such as marketing, content, websites, advertising or design. Flying Lizard provides the independent brand strategy that gives those activities a clear foundation to work from.
What does brand strategy actually mean?
It is a clear understanding of what your business stands for, who it is for, why customers should choose it, and how that understanding should guide the way the business is positioned, communicated and experienced.
Do I need to know my strategy before working with you?
No. That is the point of the Strategic Insight. You do not need to arrive with a polished strategy, a list of values or the right terminology. We start with the reality of your business, your market, your customers and where you want to go.
Do I need to be based in New Zealand?
No. Flying Lizard works online with businesses in New Zealand and internationally. The process is built around structured conversations, evidence, documents and clear strategic outputs.
Flying Lizard | Dayne Smith | Wellington & online worldwide.