Business Marketing Services

“If you want a clear, step-by-step plan to attract more customers and grow your business—call me now.”

I’ll give you the exact strategy you need to get started today.

A business owner in their 40s sits at a wooden desk, sipping coffee while looking at a laptop displaying the question “What marketing strategies actually work for small businesses?” Nearby, a book asks “How can I get more customers?” and a sticky note reads “How do I market my business?” The workspace includes a phone, a notebook, and clear surfaces—visually representing the challenges business owners face in choosing between strategies like leveraging social media, offering promotions, asking for referrals, optimising websites, networking, using targeted online ads, creating content, and building email lists.

“What are the most effective ways to market my business and consistently attract new customers?”

To directly answer the most common question business owners have about marketing—“What are the most effective ways to market my business and consistently attract new customers?”— here are concise, actionable solutions based on proven strategies:

Leverage Social Media

Regularly post engaging, relevant content on platforms where your target customers spend time. Use a mix of posts, videos, and promotions to build relationships and brand awareness

HELP FOR THIS

Optimize Your Website

Ensure your website is up-to-date, easy to navigate, and optimized for search engines. This helps potential customers find you online and builds credibility

HELPFUL ADVICE

Network and Collaborate

Partner with other local businesses or participate in community events to increase your visibility and tap into new customer bases

SUPPORT & HELP

Offer Discounts and Promotions

Attract new customers with introductory offers, special discounts, or loyalty programs. These incentives encourage trial and repeat business

LOOKING FOR HELP

Create Valuable Content

Publish blog posts, videos, or guides that address your audience’s needs. Sharing expertise builds trust and positions your business as an authority

TOOLS AND HELP

Use Targeted Online Advertising

Start with small-scale pay-per-click (PPC) campaigns on Google or social media to reach customers actively searching for your products or services. Test and scale what works

WHERE TO BEGIN

Build and Nurture an Email List

Collect emails from customers and prospects, then send regular updates, offers, and helpful content to keep your business top of mind

HELPING STEPS

Ask for Referrals

Implement a referral program that rewards existing customers for bringing in new ones. Word-of-mouth and personal recommendations are highly effective for growth

A HELPFUL GUIDE

Reasons to use Flying Lizard

Expertise & Experience

With 30+ years in the industry, Dayne brings a wealth of knowledge and skill to your project, ensuring creativity and sound business acumen.

Personalized Attention

A one-on-one approach ensures that every project is tailored to meet the unique needs and goals of your business, creating customized solutions that make the target audience respond.

Proven Track Record

Reviews from clients like Security Specialists and 4 Guys Autobarn showcase Dayne’s ability to develop and produce results for business marketing initiatives.

Strategic Vision

Working on your business marketing requires strategic insights. By planning through marketing complexities, every decision will have your business’s long-term goals in mind.

Why have businesses chosen Flying Lizards’ creative skills?

Creativity and Innovation

Dayne’s approach is to be both creative and innovative. Pushing boundaries and thinking outside the box to deliver unique solutions that captivate audiences. His creativity is not just about aesthetics but also about creating meaningful marketing tools that create engagement with the target audience.

Business advisors like Michael Greenslade, a Trade Commissioner, have seen firsthand the exceptional results of Dayne’s innovative brand development strategies. Dayne’s creative solutions have helped businesses differentiate themselves in competitive markets and build strong brand identities.

Professionalism and Experience

A one-on-one approach ensures that every project is tailored to With over 30 years of experience, Dayne brings a wealth of knowledge and expertise to every project. His professionalism is evident in his meticulous attention to detail and commitment to excellence. Dayne’s extensive experience ensures that he can handle complex projects with ease and deliver exceptional results.

Sophie Barker of Otago Peninsula Trust praises Dayne for his creative solutions that have helped clinch awards and win over customers. Dayne’s professionalism and dedication to quality have earned him a reputation as a trusted and reliable branding expert who meets the unique needs and goals of your business, creating customized solutions that make the target audience respond.

Empathy and Understanding

Reviews from clients like The Otago Stadium Trust and Mainland Poultry. Dayne’s empathetic approach ensures that he truly understands the client’s needs and challenges. This connection allows him to create solutions that are not only effective but also harmonise with the client’s values. Dayne’s empathy ensures that clients feel understood and valued throughout the process.

Derek Senior, a business owner, appreciates Dayne’s down-to-earth approach and practical delivery of innovative marketing solutions. Dayne’s understanding and empathy ensure that clients receive solutions that are tailored to their specific needs and challenges.n showcase Dayne’s ability to develop and produce results for business marketing initiatives.

Case studies of marketing & creativity work

Icon for Fierce Tiger Tai Chi Chuan School. Used on marketing materials.

Endorsements from clients, customers, and business friends

Dayne has been assisting us in our marketing strategy for 18 months. During this time we have found Dayne’s advice to be valuable and reliable. I look forward to continuing work with Dayne

Kurt BowenOwner, Paterson Pitts Partners Ltd

Dayne is a talented individual with a great personality to boot. Working on several major bids, which involved the creation of complex branded documents, graphics, and packaging. Producing some great pieces of work – from high-quality branding and detailed information graphics to exceptional page spreads. I wouldn’t hesitate to recommend Dayne and look forward to working with him again.

Natalie HewittBusiness Consultant and Proposal Specialist

I just wanted to let you know that Flying Lizard has now finished the work on my letterhead etc and I am delighted with what they came up with. Flying Lizard was great to work with and I am really pleased with the end results. Great service from your Company. Regards Nicola Williams.”

Nicola Williams Nicola Williams Barrister

Dayne and his team were hired by The Marketing Bureau, on behalf of our client, the Carisbrook Stadium Trust, to work on several branding, advertising, and graphic design assignments related to the new Dunedin Stadium (now named the Forsyth Barr Stadium at University Plaza).
Working with Dayne was a pleasure. Apart from being a thoroughly nice bloke, he was fully committed to delivering the very best work that he could to the ultimate benefit of the client. I would not hesitate to recommend him

Brian MeredithCEO, The Marketing Bureau Ltd

I have known Dayne for more than a decade whilst I was working in the ICT advisory space in Dunedin. Dayne is fantastic to work with and has a very innovative business model working in both the southern and northern hemispheres. I have referred a number of clients to him for Strategic Advice around Brand Development and the results have been exceptional. Dunedin and New Zealand are lucky to have access to the innovation and creativity Dayne brings to the table. I wish Dayne well and would feel privileged to recommend them to future clients.

Michael GreensladeTrade Commissioner – Pacific based in Auckland

We employed Dayne and his company Flying Lizard, to create our company look and feel and the results have been very pleasing. We have a logo and look that we are very proud of and the public certainly has liked and involuntarily commented on our company image. I have no hesitation in recommending Daynes’ services as I have done for years and indeed will continue to do.

Judd de la RocheBusiness Owner at Living Corporation Limited

Brand strategy implementation and IP work arranged. Extensive brand creation and design development for product TINDERZ wood pellets and BIOENERGY EQUIPMENT. Well done, thank you.

Murray CowanGeneral Manager, Ernslaw Bioenergy Ltd, Naseby

My lack of knowledge and concern of the cost held me back initially. Letting “a mates kid” have a go at it took some pressure off, when I realized I had “got what he paid for’ I decided to commit and am glad. Dayne’s way of teaching and leading me into adding content and doing things for myself have made me feel confident. Now I can operate the site and am getting orders from all over the country, I have expanded my range sold and increased sales by people just coming in after seeing the website.
Outcomes: Confident Client, Website managed well, Increased sales, Wider Market, Increased foot traffic/store visits
Keen to do more in the future to really get the business going.

Trevor GriggOwner, Dunedin Malthouse

Thanks for getting onto my jobs so quickly for me.
I have used Dayne on several occasions, and at all times Dayne has delivered exceptionally good creative results. As owner of Harcourts Epic Realty, Dayne is very approachable and certainly listens, and now as an independent Auctioneer within Harcourts Group of companies, Flying Lizard has provided the web design and marketing material for that role. I would have no hesitation in recommending Dayne. Cheers.

Chris KennedyChief Executive Officer at Harcourts New Zealand/Auctioneer/Real Estate

Hello Dayne, I just want you to know that we appreciate what you have done for us to date.
The word ‘marketing’ seems too often to inspire companies to offer airy fairy stuff, that comes loaded with large charges, and nothing much that’s practical. In contrast, we have appreciated your down-to-earth manner and delivery of product within the lines and scope of what we were requesting. Along with that, there have been no hidden surprises, cost-wise – everything has been laid out clearly as we went along.
It has been refreshing to be given something innovative, and have everything both delivered and followed up promptly. Thanks again. Kind regards.

Derek SeniorOwner

Kind regards and thanks for all you work this year, more to come with good results starting to come!

Ralph DaviesOwner, Deep South Adventures and Headfirst Travel

The marketing strategy helped us achieve a 25% increase in turnover for the 12-month period and we have continued the services of Dayne to promote our business. It is satisfying to work on the business with a strategy in place and with the knowledge of how our business fluctuates over 12 months”.

Vicki and Francis Fitzpatrick, OwnersTonic Bar

Dayne listened to what we wanted and came up with fantastic creative solutions for our design needs. I enjoyed working with Dayne. He produced material that helped us clinch awards and win our customers over. I would certainly highly recommend Dayne.

Sophie BarkerMarketing Manager at Otago Peninsula Trust

I have worked with Dayne on a range of projects. He is a creative and talented graphic designer who produces high-quality work – on time and budget. Dayne listens well and offers valuable insights when appropriate. He understands deadlines and works accordingly.
Dayne has always been fun to work with, consistently delivering great results, in a relaxed but totally ‘under control’ way, with some good humor along the way. One of the things that I have appreciated in working with Dayne is his understanding of marketing, beyond just a graphic design perspective. This enables him to add value to a project well beyond the graphic design brief and also ensures that any design work is more likely to fit with the overall strategy.

Peter GaleDirector – 1STOP Ltd

I’ve known Dayne for 13 years both professionally and as a good friend. His commitment to his clients is unsurpassed. The creative output from him and his associates continually impresses his clients and his client’s customers.

Sherman SimpsonProject Manager / Programme Coordinator

Hi Dayne, We have enjoyed a good trading period since the project. Very impressive figures. Now it’s all about people skills and a higher rate of prospect conversions. So thanks again for implementing changes in our ‘branding,’ and after the end of the financials, we will review our marketing strategy. Be in touch.

Monte4 Guys Autobarn

Dayne provided an exceptional design service when I sought his help to create a marketing booklet for my prospective clients. From start to finish, I had every confidence that Dayne understood our needs to design a quality product and the final outcome is certainly a result of this! Being a busy Sales Representative I often struggled to find time to review the proofs quickly but Dayne was always just an email away with advice, keeping me informed of the progress and great, friendly follow up at each stage. I highly recommend Dayne to those seeking a professional but creative designer. I look forward to working with Dayne on our next branding project.

Tim CooperLicensed Real Estate Agent at Summit Realty South West

Dayne and the team at Flying Lizard were employed by myself to develop an identity, for a green fields land subdivision, based on Lifestyle Vineyard opportunities in Waitaki Valley, North Otago, NZ. Their brief was to development a corporate and location identity, a website, brochures, and when needed, a number of ‘one off’ marketing material requirements. Due to the projects rural location much of the work was carried out on the web. The land has now been developed, sold down, and the location is a recognised New Wine Region within New Zealand. Dayne contributed significantly to the success of this project. The Flying Lizard teams’ imagination, ideas, and ability to understand and adapt to our needs during the entire project has been outstanding.

Robert ClarkGroup Manager Economic Development & Property, DCC

Nicola WilliamsNicola Williams Barrister

We enjoyed working with Dayne this year and we will do even more together

Neil VidelerOwner, Carbase

My commitment to you

By fully understanding the needs of your business through attentive listening and thoughtful questioning. I will develop a comprehensive brief of your requirements. I will then design and implement, creating the work that you request for your business. Lastly, I will acquire data and report on the performance the work has achieved. Thus ensuring you have all the information you need to make further business plans and decisions.

Warm regards, Dayne Smith.

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