Why it matters
Last quarter my clients cut wasted ad spend by an average 27 % and launched campaigns 3 × faster after using the brief.
Does this sound familiar?
- Hours lost inside Canva or ChatGPT chasing a “right look” that never appears.
- Five opinions, zero direction—so every decision stalls.
- Agency quotes north of $10 k before you’ve even written the brief.
If that’s you, this workshop hands you the map before you head back into the jungle.
A guide who turns scattered ideas into a sharp brief
I’ve spent 35 years inside the same creative trenches you’re staring at now—seeing first-hand how rushed decisions, secrecy and “tool overload” can derail a perfectly good business.
Today I work one-to-one with owner-operators who need clarity before they sink another hour—or dollar—into AI platforms, Canva templates or agency retainers. My role is part strategist, part translator: I help you turn instincts into a tight, defensible brief that any design tool (or team) can run with.
In our two-hour Brand Discovery Workshop you’ll:
- Work through five key branding areas using a structured workbook
- Build the values, tone, audience, and visual cues for your brand
- Prepare AI-ready prompts or supplier briefs from each chapter
- Leave with a workbook capturing your brand thinking — ready to complete and distil into a one-page brand brief
Ready to see what that looks like in practice? Scroll on for the three-step process or tap Book Your Workshop to lock in a session.
The simple three-step process
Book your slot
Choose a time this week and complete a 5-minute questionnaire.
Craft the brief live
In our online session or in person we translate your goals, values and visuals into a concise brief with your visual direction.
Launch with confidence
Apply the brief in AI tools like Canva, ChatGPT or with a designer; replay the recording anytime.
Proven results
Every quote comes from an owner-operator who completed the brief first and then executed it with their own team or tools. Some asked me to complete the traditional work needed as well.
“Our rebrand went live in 21 days, and CPC dropped from NZ $2.10 to NZ $1.45.” – Judd de la Roche, Business Owner at Living Corporation Limited
“The brief paid for itself in our first Facebook campaign.” – Tim Cooper, Licensed Real Estate Agent at Summit Realty South West
★ ★ ★ ★ ★ | Trusted across NZ, AU & the US for three decades
Ready to join them? Book Your Workshop →
What you get with Flying Lizard—versus the usual options
| Feature | Flying Lizard Workshop | Generic Agency | DIY Tools |
|---|---|---|---|
| Fixed price shown upfront | ✔︎ NZ $750* / US $495* | ✘ variable | ✔︎ low |
| 1-page strategic brief | ✔︎ | ✔︎ (often 10-page PDF) | ✘ |
| Mood-board & colour guidance | ✔︎ | ✔︎ | ✘ |
| Live recording to replay | ✔︎ | ✘ | ✘ |
| 7-day follow-up support | ✔︎ | ✘ | ✘ |
All the clarity—none of the bloat or guesswork.
Ready to save weeks and thousands?
How soon can we meet?
You’ll see my live calendar when you click Book—slots are usually available within 7 – 10 days.
Why pay NZ $750* when Canva and ChatGPT are free?
Free tools still need a precise brief. The workshop saves weeks of trial-and-error and stops ad spend going to waste—most clients recover the fee in their first campaign.
Is the price really fixed?
Yes. NZ $750* (≈ US $495* / AU $700*) covers the session, brief, mood-board and 7-day follow-up. No upsells or hidden extras.
I’m outside New Zealand—can we still work together?
Absolutely. 70 % of workshops run over Zoom with clients in Australia, the US and Europe. Currency is handled automatically at checkout.
What if I need help after the workshop?
You can book hourly advisory blocks at NZ $100* / hr, but many clients execute solo using the brief. It’s entirely up to you.
Will my business details stay confidential?
Always. Your brief, recording and any notes are stored offline and never shared without written consent.
Book your workshop now → Sessions usually fill 7-10 days ahead; secure your spot today.
Tap Book Your Workshop and add your question in the booking note—I’ll reply personally.
Prefer DIY it all? Download the workbook series →
Flying Lizard | Dayne Smith | Wellington & online worldwide
Confidentiality guaranteed. *Price/s shown do not include any applicable tax.