Crafting a Comprehensive Identity and Digital Strategy for ThirtyFifty Wines and Spirit Training
Title: Brand Identity and Digital Content Creation
Client: ThirtyFifty Wines and Spirit Training
Duration: Under 1 month
Overview
ThirtyFifty Wines and Spirit Training sought to enhance their brand identity and digital presence. They needed a comprehensive business identity guide, a video introduction graphic for promotional and educational content, and a structured approach for creating and managing training materials. Dayne Smith was brought in to provide expert consultation and deliver these essential elements.
Collateral Created
- Business identity guide
- Video introduction logo
- Digital application design brief
- Training materials graphics and guidelines
Key Achievements
Business Identity Development:
- Created a detailed business identity guide outlining colour schemes, typefaces, imagery, and logo usage to ensure consistent visual recognition across all platforms.
- Designed a video introduction graphic to establish the brand’s presence in digital content, ensuring it was simple, clean, and visually impactful.
Digital and Training Content Strategy:
- Developed a creative brief for a video introduction logo, featuring a rotating animation with a brief byline and a watermark placement to enhance brand visibility.
- Crafted a plan for converting existing training resources into digital materials accessible through a membership-based application. Provided a branding guide and key screen layouts for app development using the Figma platform.
Direct Marketing Problem Solved:
The primary challenge was to streamline the brand’s visual identity and digital content creation process. Dayne’s approach involved creating a unified identity guide and a clear brief for video and digital content, which allowed ThirtyFifty to efficiently manage its marketing and training resources. The strategic use of graphics and layout guidelines ensured that the final materials were both cohesive and effective.
Collateral Implementation as Needed for Marketing Strategy:
- Developed a comprehensive guide for brand usage and digital content creation, facilitating the creation of marketing materials and training resources by third-party suppliers.
Challenges and Solutions
One challenge was ensuring that the video introduction logo was both impactful and versatile across different digital platforms. The solution was a concise, dynamic graphic that could serve as a consistent brand marker. Additionally, the need to create a digital application for training resources required a detailed brief to guide developers, ensuring the app met both branding and functionality requirements.
Project Highlights
- Strategy Implementation: Provided a clear and actionable strategy for brand identity and digital content.
- Design and Production: Delivered high-quality design assets within specified guidelines.
- Digital Presence: Developed a structured approach to creating and managing digital training resources, enhancing customer access and engagement.
Financial Efficiency
By implementing a cohesive branding strategy and digital content plan, ThirtyFifty was able to streamline its marketing and training processes, reducing time spent on these tasks and allowing the team to focus on customer satisfaction and business growth.
Conclusion
The project successfully established a strong brand identity and provided ThirtyFifty with the tools and guidelines needed for effective marketing and training. The business now has a clear strategy for implementing its brand and managing digital content, contributing to improved operational efficiency and customer engagement.