Waitaki District Council Development Board NZ: Tourism and Cultural Branding for Visit Oamaru, Blue Penguin Colony, Waitaki Libraries, and Oamaru Opera House.
Client: Waitaki District Council Development Board, NZ
Duration: 9 months
Overview
Flying Lizard was awarded the tender to develop brand identities for two significant tourism initiatives, and supply template materials for entertainment and libraries departments under the management of the Waitaki District Council: Visit Oamaru and the Blue Penguin Colony, Waitaki Libraries and Oamaru Opera House. The project aimed to establish cohesive and functional brand visuals to support tourism growth and align with the overarching goals of the Waitaki District Council Development Board.
These brands were designed to reflect the area’s cultural heritage while providing a foundation for future in-house development as the Council expanded its initiatives.
Deliverables
Flying Lizard delivered a range of tailored materials to meet the project’s objectives, including:
- Templates and Guidelines: Clear frameworks for consistent brand application across all media.
- Marketing Collateral: Artwork layouts for brochures, pamphlets, and sales materials.
- Signage and Billboards: Designs for road signage and prominent displays tailored to the region.
- Digital Media: Website interface graphics for intuitive and visually engaging online experiences.
- Tourism Guides: Fold-out maps, rack brochures, and pamphlets designed to enhance visitor navigation and engagement.
- Advertisements: Creative assets for online platforms and print publications within the tourism sector.
- Merchandise Artwork: Unique designs for branded items supporting marketing and retail activities.
Outcomes
The project provided the Waitaki District Council with two distinct and well-defined tourism brands. The work facilitated immediate use in marketing and laid the groundwork for future brand development, ensuring consistency and adaptability across various platforms and materials.
Post-Project Update
As we head into 2024 and beyond, the Waitaki District Council brands—Visit Oamaru, the Blue Penguin Colony, Waitaki Libraries, and the Oamaru Opera House—have evolved as planned. Each business unit has successfully adapted the original brand structures to meet the needs of its local economy and shifting geopolitical factors. Feedback from the respective business unit managers has been positive, highlighting the flexibility and longevity of the foundational work. Internal marketing teams have effectively utilized and tailored the branding materials to drive engagement and achieve their strategic objectives, underscoring the enduring value of the original designs.