Tag: brand strategy process

Same audience, same results? Strategy fixes targeting audiences issue, not more marketing.

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Authority Insights, Brand Discovery, Brand Identity, Brand Promise

A cicada calling in full daylight. The business that knows who it’s target…
Branding vs Marketing: Why Strategy Comes First

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Authority Insights, Brand Discovery, Brand Identity, Brand Promise

Rugged New Zealand coastal cliffs symbolising branding vs marketing foundation – brand strategy.
When Brand Strategy Becomes Financial Strategy. Especially in the Tourism Economy

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Authority Insights, Brand Discovery, Brand Identity, Brand Promise

Geyser eruption symbolising pricing power in tourism brand strategy.
Farm Branding NZ: Climb the Awareness Ladder

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Authority Insights, Brand Discovery, Brand Identity, Brand Promise

Farm Branding NZ Is More Than Inputs and Outputs Farmers are brilliant at…
Brand Strategy Session: Collaboration as a Tool

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Authority Insights, Brand Discovery, Brand Promise

Why Collaboration Shapes a Brand Strategy Session Collaboration is more than a buzzword.…