Tag: brand identity

Defining the customer outcome in your branding

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Authority Insights, Brand Discovery, Brand Identity, Brand Planning

A close-up image of a bee landing on a rapeseed flower, used to…
A core identity sentence strengthens your small business marketing

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Authority Insights, Brand Discovery, Brand Identity, Brand Planning, Brand Promise

Clear identity strengthens small business marketing. This post shows founders how one Core…
Branding success: How strategy turned a Tai Chi School around

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Brand Discovery, Brand Promise, Case Study Proof Posts

When Strategy Gave Marketing Ground to Stand and Wind to Fly A small…
How a Tourism Venture Turned Brand Clarity into Pricing Power

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Brand Discovery, Brand Promise, Case Study Proof Posts

Tourism Brand Financial Success starts long before marketing Tourism ventures often talk about…
Farm Branding Strategy in New Zealand. How Mainland Products Reframed its Market

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Brand Discovery, Brand Promise, Case Study Proof Posts

Turning an Operational Brand Into a Market Strategy Farm Branding Strategy in New…
Law Firm Brand Strategy: Two Lawyers, One Identity in One Session

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Brand Discovery, Brand Promise, Case Study Proof Posts

The Challenge Law Firm Brand Strategy: The Session. Two partners launched a legal…