Branding Knowledge Base

A commanding eagle soars with precision above a vast township, captured from behind in exquisite clarity—its wings fully extended, feathers rendered in razor-sharp detail. Below, the blurred expanse of the town teems with energy, not merely as a setting but as a symbolic crowd—your brand’s tribe—gathered in admiration, loyalty, and anticipation. They are not passive observers but active participants, uplifted by a shared enthusiasm. Their faces may not be visible, but their presence is deeply felt: a community unified in their desire to belong, to be seen endorsing and celebrating you—the brand. The eagle, set right of centre, becomes the embodiment of leadership and aspiration, soaring ahead while the world watches from below with joy and fervour. The left side of the composition, rendered with cinematic negative space, invites storytelling, headline, or manifesto. This is not merely a moment of flight; it is a visual metaphor for elevation, pursuit, and the magnetic pull of a brand whose following soars just as high.

Branding Knowledge Base. Your library of principles, frameworks, and tools.

This branding knowledge base gathers the principles, frameworks, and ideas that shape my work as a strategist. It distils timeless branding foundations from master thinkers such as Ogilvy, Neumeier, and Rohn, alongside practical tools from Flying Lizard.

The focus is clarity and application — turning big ideas into actionable brand strategy for founders, entrepreneurs, and business owners across industries.

To see these ideas in practice, start with a hands-on session: the Brand Strategy Workshop › — or, if you’re an agent building your presence in property, explore the Real Estate Personal Branding Workshop ›.

This branding knowledge base will expand over time. Some entries draw from well-known strategists in branding, advertising, and business; others distil my own frameworks and tools.

Together, they form a working library — concise, practical, and accessible to anyone seeking clarity in brand and enterprise.

Diagnose these principles in your brand →

A focus on three enduring voices:

David Ogilvy — Advertising Principles

Timeless rules of clarity, persuasion, and disciplined communication.
External link for context.

Marty Neumeier — Branding Principles

Modern frameworks of differentiation, onlyness, and brand strategy.
External link for context.

Jim Rohn — Success Principles

Foundations of personal development, discipline, and business philosophy.
External link for context.

Why Strategy Before Marketing →

From Branding Knowledge base to Action

Reading the masters is one thing.

This knowledge base is designed for business owners who want to translate knowledge into growth.

Each entry is a starting point, whether drawn from the masters or from Flying Lizard’s own frameworks.

As this branding knowledge base expands, it will also include practical tools and frameworks created at Flying Lizard. These are designed to help founders turn abstract principles into clear decisions, protecting resources and guiding effective brand growth.

To apply these insights directly to your enterprise, explore the Brand Strategy Workshop ›, the Brand Clarity Diagnostic ›, or, if you’re in real estate, the Personal Branding Workshop ›.

★★★★★

Build something that lasts longer than your next hire.

When your brand strategy is codified, your direction doesn’t vanish with the next staff change or market shift. Everyone keeps pulling the same way.

BOOK YOUR BRAND STRATEGY WORKSHOP

Sessions delivered online.
Join from anywhere!
All sessions are confidential.

NZ $750* / US $495*

*Pricing is exclusive of applicable tax.

Real estate professionals: book the Personal Branding Workshop › instead.