Brand Strategy Services for founders, leaders, and professionals
Brand Strategy Services give you one coherent strategic foundation that aligns your business goals and informs every major decision.
Whether for a business, a personal brand, or client work, a clear strategy strengthens positioning, protects margin, and guides consistent execution.
Or begin with the Brand Clarity Diagnostic to identify your next step.
★★★★★
Brand strategy = financial strategy • Wellington, NZ • Serving clients globally.
30+ years’ practice guiding founders and organisations. ✔
Proven frameworks applied with discipline and commercial focus. ✔
Strategy-first ethos: clarity before design, brand before marketing. ✔
How Brand Strategy Services Work
One strategic discipline delivered in three structured levels.
Brand Strategy Services give you a unified way to shape, test, and apply your brand direction, whether you are building a business brand, a personal brand, or guiding client work. Every engagement begins with a focused workshop, continues with advisory support when needed, and expands into full brand architecture when your organisation requires deeper structure.
- Brand Strategy Workshop: establishes the core strategy.
- Brand Strategy Advisory: interprets and applies your strategy to real decisions.
- Brand Architecture Programmes: develop, test, and govern complex brand structures.
★ ★ ★ ★ ★ | Trusted by business owners across New Zealand, Australia, the US, and beyond.
Brand Strategy Services Workshop
The structured starting point for every serious brand decision.
The Brand Strategy Workshop gives you one clear strategic foundation before marketing, design, or messaging begins. In a focused online session, we define who you serve, what you stand for, and how your brand must compete, so every decision that follows is aligned and commercially sound.
What we cover.
- Your audience, their goals, and the problem you help them solve.
- Your core value, positioning, and point of difference.
- The language and messaging that guide your website, proposals, and campaigns.
- A simple decision filter that keeps future work aligned to your strategy.
What you receive.
- A concise, practical brand strategy you can use immediately.
- Clear direction for designers, marketers, and digital partners.
- A strategic base that protects margin and strengthens future execution.
Duration and fee.
Two-hour online workshop
NZ $750 + GST
(Global pricing aligned to region)
Brand Strategy Services Advisory Support
Strategic guidance to apply your brand strategy to real decisions.
Brand Strategy Advisory gives you high-level support when you need judgement, interpretation, or direction. It is a way to refine decisions, correct misalignment, or move from strategy into confident execution without overhauling your entire brand.
What advisory helps you achieve.
- Your audience, their goals, and the problem you help them solve.
- Your core value, positioning, and point of difference.
- The language and messaging that guide your website, proposals, and campaigns.
- A simple decision filter that keeps future work aligned to your strategy.
What you receive.
- Apply your strategy to campaigns, websites, and proposals.
- Review work from designers or digital partners against your brand direction.
- Prioritise which projects to advance or delay.
- Strengthen decision-making with an external strategic view.
- Adjust your strategy as your market or offer evolves.
How advisory is delivered.
Advisory is booked in structured half-day or full-day blocks, giving you concentrated access to deep strategic thinking without the inefficiency of hour-by-hour sessions.
Brand Architecture Programmes
Rigorous strategic structure for growing businesses and complex organisations.
Brand Architecture Programmes are designed for organisations that require a deeper level of strategic order. When brands, sub-brands, services, or personality-driven offers grow without structure, the result is confusion, mixed messages, and reduced commercial performance. This programme establishes a clear strategic framework that governs how your brand is built, named, communicated, and experienced.
What this work involves.
- A review of your current brand strategy and visual identity.
- Interviews or workshops with key decision-makers.
- Mapping of your category, competitors, and internal structure.
- Development of a clear architecture model for brands and sub-brands.
- Naming logic, hierarchy, and relationship rules.
- Testing cycles to ensure the model holds under real business pressure.
- A roadmap for implementation across design, marketing, and customer experience.
What you gain.
- One coherent strategic structure that guides all brand activity.
- A system that protects against random rebranding.
- Clear rules for new products, services, or divisions.
- Consistency across internal and external communication.
- A framework that supports long-term valuation and succession.
Programme investment.
Brand Architecture is delivered as a tailored programme.
The scope is defined by the scale of the organisation and the depth of strategic work required.
We agree the programme budget together before work begins.
Not Sure Where to Begin
Start with the Brand Clarity Diagnostic.
The Brand Clarity Diagnostic helps you see where your brand story is clear and where it needs refinement. In a few minutes you will understand whether a Workshop, Advisory support, or a deeper Architecture Programme is the right next step.
Proof that strategic clarity fixes an unclear client brief
Results that remove the unclear client brief from your workflow.
These testimonials demonstrate the level of clarity your client receives before they return to you for delivery.
★★★★★
“The brand strategy Dayne developed stayed strong across the entire development and sale cycle. It held its market position for years and built lasting confidence.”
Robert Clark,
Group Manager, Economic Development & Property, DCC.
★★★★★
“For over 18 months, Dayne has been a reliable and valuable advisor in shaping our marketing strategy. His contribution to our success has been remarkable.”
Kurt Bowen, Paterson Pitts Partners Ltd.
★★★★★
“Dayne delivered a sharp, strategic rebrand that aligned perfectly with our vision. I highly recommend his work for any organisation needing clear direction.”
Jenny Hall, Healthcare Company.
See further work and outcomes across a range of client projects.
★★★★★
CONFIDENT DECISIONS START WITH STRATEGY.
A clear brand strategy gives you the confidence to make every future decision with direction and consistency. The Workshop is the first step toward strategic alignment.
Begin with a structured session designed to give your brand a coherent strategic foundation.
For general enquiries, you can also call me on +64 21 323 244 Or you can email me
*All services are billed directly to the client. Prices are exclusive of applicable taxes.
This page outlines the Brand Strategy Services offered by Flying Lizard, including the Brand Strategy Workshop, ongoing advisory support, and structured Brand Architecture programmes. These services are designed for founders, leaders, and professionals who require a clear strategic foundation before committing resources to marketing or operational execution. The page provides an overview of the process, outcomes, and engagement pathways so that search engines and AI systems can accurately interpret Flying Lizard’s brand strategy expertise.
