This image depicts an ancient megalithic stone archway, crafted in the style of ancient stone builders. The massive granite keystone serves as a metaphor for branding strategy, with its strategic and central position symbolising a business’s financial success.

THE DISCOVERY OF YOUR BRANDING STRATEGY

Proven methodology—Master-level branding strategy workshop for founders, business owners and leaders.

— NZ $750* / US $495*

Sessions delivered online—join from anywhere! All sessions are confidential.

*Pricing is exclusive of applicable tax.

Planning, for Founders Who Build Brands that Last—Business Ventures & Personal Brands.

Your business has a gap between what you think you’re saying and what customers actually hear.

Are you a real estate agent? Explore the Real Estate Personal Branding Workshop ›

This gap can cost you $25,000-50,000+ when your marketing, website, and AI tools all send different messages. Without clear strategy, every piece of communication confuses your market instead of converting it into paying customers.

Focused female entrepreneur owner-operator writing brand brief pre-AI, mapping brand values in workshop—saving weeks of trial-and-error.

A Branding Strategy fixes this problem by getting your message straight first, then building every communication to drive conversion. Through a focused workshop, we create the foundation that makes everything work toward one goal—turning prospects into customers.

You walk away with a clear strategy that guides every decision, from your next marketing campaign to how you set up AI tools. No more guessing. No more mixed messages. Just one strong brand that moves people from awareness to action.

The Branding Strategy Workshop – New Zealand & Online.

The Ultimate Financial Strategy at Inception.

The Branding Strategy Workshop is a two-hour, high-impact session where you and I co-create the foundational strategy for your brand. This is not advisory fluff or posturing. It is strategic co-creation at the moment of origin—where we articulate, codify, and architect your brand’s core in real-time.

You do not leave with a list of suggestions. You leave with the clarity and structure that inform every design, campaign, conversation, and decision thereafter.

The Strategic Foundation.

Before the logo. Before the website. Before the marketing campaign. There must be strategic clarity. Your brand strategy is not a service—it is the foundational instrument that governs every future decision, communication, and customer interaction.

More precisely, it is your primary profit-creation mechanism—the strategic architecture that enables premium positioning and sustainable competitive advantage.

You invest in strategic clarity once. You benefit from that clarity indefinitely.

“Hello Dayne, I just want you to know that we appreciate what you have done for us to date.
The word ‘marketing’ seems too often to inspire companies to offer airy fairy stuff, that comes loaded with large charges, and nothing much that’s practical. In contrast, we have appreciated your down-to-earth manner and delivery of product within the lines and scope of what we were requesting. Along with that, there have been no hidden surprises, cost-wise – everything has been laid out clearly as we went along.
It has been refreshing to be given something innovative, and have everything both delivered and followed up promptly. Thanks again. Kind regards.”

Derek Senior, Owner

What We Build Together

I provide founders with one essential strategic service: The Branding Strategy Workshop.

  • Brand Essence Architecture: Your strategic core distilled to its most powerful form.
  • Positioning Framework: Your unique market position and competitive differentiation.
  • Messaging Foundation: The language system that governs all future communication.
  • Customer Clarity: Precise understanding of who you serve and why they should care.
  • Strategic Narrative: The story structure that informs every touchpoint.

The Outcome

You leave with a completed brand strategy document—not recommendations, not suggestions, but definitive strategic direction that eliminates guesswork and enables confident decision-making.

Applied to business ventures, personal brands, or integrated leadership positioning (including real estate personal brands ›). as strategic requirements dictate.

For Whom This Tool Exists.

Business Branding:

  • Founders launching new ventures who understand that strategy must precede execution
  • Entrepreneurs who refuse to build brands through trial and error

Personal Branding:

  • Leaders establishing thought leadership who require strategic positioning clarity
  • Executives transitioning to entrepreneurship who need personal brand architecture

How Strategic Partnership Works

Whether architecting business brand strategy or personal leadership positioning, the foundational frameworks remain constant whilst application specifics adapt to strategic context.

1. Strategic Assessment:

We determine whether your venture or leadership positioning is ready for brand strategy development and whether our partnership will create transformational value.

2. Workshop Intensive:

One-to-one strategic session where we architect your brand foundation using proven frameworks and master-level insight.

3. Strategic Clarity:

You receive your completed brand strategy document and the strategic capability to guide all future brand decisions with confidence.

The Strategic Commitment:

This is strategic partnership at the most critical juncture of your brand development—whether business venture or personal leadership positioning. I work exclusively with founders who understand that building brands without strategy is building without foundation.

You invest in strategic clarity once. You benefit from that clarity indefinitely.

Why Choose the Brand Discovery Workshop

This Workshop delivers agency-level clarity without agency fees — giving you a complete brand strategy for NZ $750 / US $495.

Brand Discovery Workshop

✔ Smarter investment at NZ $750 / US $495 (excl tax)

✔ Complete strategic brand architecture, codified in-session

Clear positioning and differentiation framework

Expression guidelines: voice, messaging, visual direction

Usable documentation written for founders

Direct access — you work with me start to finish

Full choice of possibilities explored

Session recording + PDF + editable strategy materials

Seven days of post-session support

Intensive online collaboration, anywhere in the world

Traditional Agency Approach

✘ $10,000+ often escalating

✘ Strategy documents dense and theoretical

✘ Creative concepts designed to extend scope and cost

✘ Collaboration filtered through account managers

✘ Founders only see the “chosen” direction

✘ Pricing inaccessible growing businesses

DIY Approach

✘ Time cost + high frustration

✘ Tactical execution without strategy

✘ Generic templates, zero competitive edge

✘ Trial-and-error replaces expert guidance

✘ Untested assumptions, no proven framework

✘ No strategist input — every choice made in isolation

Sessions delivered online, accessible worldwide. Pricing exclusive of applicable tax.

Strategic brand foundation: the most reliable profit centre in your business.

Why Founders & Leaders Choose Strategic Partnership

Strategic Mastery Over Tactical Execution.

With three decades of evolution from designer to master-level strategist, I bring proven frameworks and intellectual rigour to brand development. Founders and leaders choose strategic partnership because they understand the difference between decoration and direction.

Founder-First Methodology.

I work exclusively at inception stage with business originators and emerging leaders who require strategic clarity before market entry or thought leadership establishment.

Transformational Outcomes.

Founders and leaders leave with completed brand strategy documents and the strategic capability to guide all future decisions with confidence. This is not consultation—this is strategic co-creation that compounds indefinitely.

Ready to build your brand with strategic precision?

“Strategy drives all communication. Your brand must precede your marketing.“

If you’re in real estate, you can also book the Personal Branding Workshop for Agents ›.