The Flying Lizard Strategy Before Marketing logo features a stylised, minimalist illustration of a lizard in motion, rendered in fluid, grey brushstrokes — a mark for clarity in brand strategy, New Zealand.
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DEVELOP INSIGHT
The vertical configuration of the Flying Lizard Strategy Before Marketing logo presents a dynamic interplay of form and hierarchy. At the apex, a fluid, abstract representation of a lizard in flight is rendered in elegant grey strokes, suggesting movement and agility. Beneath this emblem, the company name is set in two tiers: “flying” and “lizard” appear in bold, italicised red lowercase, stacked for vertical emphasis and visual momentum. The tagline, “branding strategy, only” is distributed across three lines in a refined grey sans-serif typeface, maintaining legibility and reinforcing the brand’s strategic clarity. This format is optimised for portrait-oriented applications, preserving brand identity while ensuring visual coherence across varied media contexts.
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