Before marketing your listings, build your personal brand strategy.
Why the Real Estate Personal Branding Workshop Is the First Step
Your personal brand is the signal that attracts sellers and buyers. When your message is clear, trust follows — and trust wins listings.
NZ $750* / US $495*
★★★★★
Trusted by real estate coaches, top agents, and industry mentors worldwide • Wellington, NZ • Serving clients globally.
Win listings in competitive markets. ✔
Build faster trust with buyers and sellers. ✔
Keep control of your personal brand within your agency framework. ✔
How the Real Estate Personal Branding Workshop Works
Clarity doesn’t take months — it takes method.
This workshop follows a proven three-step process that gives you a usable personal-brand strategy in one focused session.
Book Your Workshop
Choose a session, complete short prep questions.
Define Your Personal Brand Architecture
We clarify your positioning, message, and promise in a focused 2-hour session.
Lead Your Market with Brand Clarity
Use your strategy to guide ads, open homes, and client conversations.
Proven methodology. Master level clarity — confidence across all marketing.
Proven Real Estate Personal branding process — Endorsed by industry leadership
Real-estate coaches and mentors talk about personal branding.
This workshop shows you how to actually build it.
★★★★★
“I worked with Dayne Smith across several phases of my business journey. Initially, he supported us with creative materials—brochures, book layouts, and marketing collateral for seminars and events. What stood out even then was his ability to think beyond design—he approached every project with a quiet strategic discipline that brought clarity to our communications.
Though I engaged Dayne primarily for execution, he instinctively worked in alignment with brand principles, long before branding became a formal conversation in the industry. When I later restructured and refined our brand direction, I returned to him to help translate that shift across our content.
His work is thoughtful, efficient, and always aligned with the bigger picture. I recommend Dayne to any founder seeking strategic clarity before they enter the marketing phase.”
Peter Gilchrist, Mentor & Author
Trusted globally. Proven locally. Delivered personally.
Why Real Estate Personal Branding Transforms Your Agency and Business
A strong personal brand doesn’t just make you look different — it makes you the trusted choice in your market.
Brand Discovery Workshop — clarity and confidence through brand strategy foundation.
When your strategy is clear, everything aligns: your listings attract faster, your marketing performs better, and your name becomes the signal buyers and sellers trust.
Logos and templates don’t build loyalty.
Clarity and consistency do.
“Dayne’s workbook turns branding theory into practical reality—exactly what today’s agents need.”
— Judd de la Roche, AREINZ
Residential/Lifestyle Sales Consultant
“Dayne turned my marketing booklet into a standout client asset and guided the project with rapid, professional support. He’s my go-to for future branding.”
— Tim Cooper, Licensed Real Estate Agent, Summit Realty
Strategy is the foundation behind every successful agent — confidence, clarity, and control start here.
Choosing the Right Way to Build Your Personal Brand
Every agent has three options: hire an agency, do it yourself, or work directly with a strategist.
Here’s how each path compares when it comes to building a clear, profitable, and consistent personal brand.
Real Estate Personal Branding Workshop
The fast, strategic way to define your brand.
✓ NZ $750 / US $495 (excl tax).
✓ Two-hour live session with a branding strategist.
✓ Clear, documented brand framework ready to apply.
✓ 7 days of direct post-session support.
Best for: Agents who want confidence, clarity, and control.
Traditional Agency Approach
High cost, low clarity.
✘ $10 000 + fees that escalate quickly.
✘ Strategy buried inside design and marketing.
✘ Little founder input or brand ownership.
✘ Documents dense, theoretical, and slow to use.
Best for: Large corporate campaigns, not individual agents.
DIY Approach
Affordable — but expensive in time.
✘ Generic templates and untested ideas.
✘ Trial-and-error replaces expert guidance.
✘ Inconsistent messaging, no competitive edge.
✘ Zero external accountability.
Best for: Agents experimenting alone.
Trusted globally. Proven locally. Delivered personally.
Real Estate Personal Branding Workshop — Frequently Asked Questions
Quick answers for Real Estate Agents everywhere.
How soon can I book a session?
Usually within 7–10 days. Online calendar shows real-time availability.
Can this work if I’m in a franchise agency?
Yes. Your personal brand sits inside the franchise rules but shows what makes you different.
What does it cost?
NZ $750 / US $495 (excl. tax) — one session, one clear strategy. No hidden fees.
Do you work with agents globally?
Yes. 70% of sessions are conducted online with agents worldwide. Location is never a barrier.
How long does the workshop take?
About 2 hours online. You walk away with a clear, usable brand strategy the same day.
What ongoing strategic support is available?
Seven days of post-session consultation are included. Additional support is available at NZ $100/hour.
What if I already have marketing templates or coaching?
Great — this gives you the missing brand layer that makes those tools actually work.
Is my information kept confidential?
Always. Your strategy and notes stay private between us.
Ready to establish your Real Estate Personal Branding foundation?
Include any specific questions when you book — you’ll get a personal reply.
Prefer to work at your own pace? Explore the Create Your Personal Brand: A Real Estate Agent’s Workbook. written by Dayne Smith, is available on Amazon and by direct order. It follows the same framework used in this workshop.
Flying Lizard | Dayne Smith | Wellington & online worldwide
Confidentiality guaranteed. *Price/s shown do not include any applicable tax. Brand Discovery Workshops build on recognised strategy principles. Learn more from Marty Neumeier’s ‘The Brand Gap’.