Category: Brand Building
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Fierce Tiger Tai Chi Chuan School Branding and Marketing Direction
Helping a hands-on client stay on-brand with strategic tools, support, and design advice Client: Fierce Tiger Tai Chi Chuan School Project: Brand icon, business card, marketing phrase guidance Timeline rollout: March–April 2025 Overview Fierce Tiger Tai Chi Chuan School, led by David and Ferne, offers traditional Tai Chi and Qigong instruction grounded in martial arts…
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Logo Design for Business Identity
A Showcase of Logo Design Work Explore a selection of logos created for businesses across various industries. This collection highlights the diversity of styles, approaches, and branding solutions developed over the years—ranging from simple wordmarks to fully custom identities. Whether you’re after inspiration or considering a logo for your own business, this gallery offers a…
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Navigating Brand Identity for a Revolutionary Eco-Friendly Catamaran
Crafting a Distinctive Logo and Brand Presence for eCat Marine’s Innovative Catamarans Title: Logo Design, Company Signage, Apparel, and Business Stationery for Business IdentityClient: eCat MarineDuration: 1 Month Overview eCat Marine, a company specializing in the design and manufacture of luxury, eco-friendly catamarans, sought to establish a strong brand identity as they prepared to introduce…
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Tourism and Cultural Branding Case Study: Waitaki District Council Development Board, NZ
Waitaki District Council Development Board NZ: Tourism and Cultural Branding for Visit Oamaru, Blue Penguin Colony, Waitaki Libraries, and Oamaru Opera House. Client: Waitaki District Council Development Board, NZDuration: 9 months Overview Flying Lizard was awarded the tender to develop brand identities for two significant tourism initiatives, and supply template materials for entertainment and libraries…
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Crafting a Unified Brand for Security Specialists
Comprehensive Business Identity and Brand Building Development Title: Business Identity Development for Brand BuildingClient: Security Specialists Ltd, NZDuration: 12 months Overview Security Specialists Ltd embarked on a comprehensive project to develop its business identity and build its brand presence in major centres across New Zealand. This initiative included updating the business plan to align with…
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Project 4GUYS: A Comprehensive 12-Month Brand and Marketing Transformation
Driving Transformation: Inside Project 4GUYS’ Brand and Marketing Evolution Client: 4Guys Autobarn, Hamilton, NZDuration: 12 months Overview Project 4GUYS was a transformative 12-month initiative aimed at enhancing sales, strengthening the brand, and future-proofing the business while optimizing advertising expenditures. Dayne Smith (Flying Lizard) collaborated closely with Monte and his team to ensure the project’s successful…