Author: Dayne Smith

Agri-Business Branding Strategy: From Commodity to Brand Equity

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Authority Insights, Brand Experience, Brand Identity, Brand Promise

Introduction When a forestry supplier prepared for exit, their strongest assets looked like…
The Hidden $50,000+ Leak. Strategy saves money.

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Authority Insights, Brand Experience, Brand Identity, Brand Promise

Every time you hire a designer or marketer without a brand strategy, they…
Jim Rohn: Core Concepts & Principles

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Master Strategists

A structured list of Jim’s most well-known principles: This page sets out the 10…
Marty Neumeier: Core Concepts & Principles

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Master Strategists

A structured list of Marty’s most well-known principles: This page lists Marty Neumeier’s core…
David Ogilvy: Core Advertising Concepts & Principles

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Master Strategists

A structured list of Ogilvy’s most well-known advertising principles This page sets out David…
Build Your Personal Real Estate Brand in One Afternoon

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Brand Discovery, Brand Experience, Brand Identity, Brand Planning, Brand Promise

The hands-on workbook that helps you stand out – define your identity, sharpen…
Create Your Personal Brand: A Real Estate Agent’s Workbook

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Brand Promise, Case Study Proof Posts

A Practical Branding Guide for Real Estate Agents Working Under Pressure Client: Self-published…
Pod Rentals Brand Strategy Case Study

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Brand Promise, Case Study Proof Posts

Campervan illustrating Pod Rentals brand strategy identity