Create Your Personal Brand: A Real Estate Agent’s Workbook

Client:

Self-published under Flying Lizard, with availability for coaches, trainers, and real estate businesses.

Project:

Development, design, and rollout of a practical printed workbook to help real estate agents build their personal brand with speed, clarity, and confidence.

Timeline rollout:

Initial concept developed through one-on-one branding sessions from 2010 onward. Full 2025 edition published April 2025, available via Amazon and direct supply.

Overview

Create Your Personal Brand: A Real Estate Agent’s Workbook was developed to meet a real-world gap: agents needing a clear, practical process to build or refine their personal brand without relying on full agency support.

Designed for fast-paced, confidential brand development, the workbook equips agents to organise their message, sharpen their visual direction, and prepare professionally for market — all before engaging design platforms, AI tools, or marketing teams.

This printed edition brings together years of structured thinking and real-world experience into one accessible, action-focused tool.

Key Achievements

Developed a format suitable for individual use, coaching programmes, and franchise training groups.

Published a structured, self-guided workbook built specifically for real estate agent needs.

Aligned workbook content with the realities of tight timelines, confidential transitions, and professional brand presentation.

Created a resource usable across experience levels — supporting both seasoned agents and newer agents working with AI and design tools.

Challenges

Ensuring the workbook could stand alone — clear enough to guide users independently, but flexible enough to work alongside trainers and coaches if required.

Building a resource that bridges the gap between traditional branding consultation and modern digital tool usage.

Structuring a workbook that supports private, fast-paced brand development without requiring marketing or design experience.

Outcomes

A foundational tool supporting agents in creating stronger, sharper brand directions — ready to brief designers, AI tools, or marketing teams.

A printed workbook now available internationally via Amazon: View or order on Amazon

Spiro-bound editions with rebranded covers are available for coaches, trainers, and real estate businesses.