Build Your Personal Real Estate Brand in One Afternoon

A real estate agent’s branding guide — practical, focused, and built for when you need to move fast and make it count.

If you’re being coached to define your personal brand — or you’ve reached a point in your real estate career where standing out is essential — this workbook gives you a clear, structured way to shape your professional identity. It’s designed to help you visualise your message, define your direction, and turn your thinking into a ready-to-use framework for building a real brand presence.

Create Your Personal Brand: A Real Estate Agent’s Workbook is designed specifically for agents who need to get their thinking sorted quickly — often under time pressure, with confidentiality in mind. It’s not about theory or design lingo. It’s about helping you get to a sharp, usable brand direction you can act on — or hand over to a designer, digital tool, or assistant to bring to life.

This guide gives you everything you need to build a clear personal brand that reflects your goals, speaks to your market, and holds up whether you’re using Canva, ChatGPT, or a local printer as the brief. It’s the thinking and structure behind a professional brand — designed for real agents in the real world.

This workbook is for working agents — not designers, marketers, or branding consultants. If you’ve ever had to brief a designer, struggled to explain your look and message, or needed to make a sharp move with your own personal business brand — this book gives you the structure to do it quickly and clearly.

Written by Dayne Smith of Flying Lizard — a branding and design practitioner with over 30 years of experience — it captures the exact process used to help real agents build their brands from the ground up.

Need it sharp, fast, and private?

Complete the workbook today—hand the finished brief to any designer, AI tool, or print house tomorrow.

What You’ll Get (Features & Benefits):

• Made for Real Estate Agents: Every example and prompt is tailored to Realtors and agents. You won’t get generic advice – it’s all about your personal real estate brand and challenges.
• Finish in One Afternoon: Complete the workbook in as little as a few hours. (Each chapter is a 15–20 minute exercise.) By tomorrow, you can literally hand off your finished brief and start using your new brand.
• Step-by-Step Guidance: Walks you through all the key branding decisions – from defining your mission and values to pinpointing your unique selling point, tagline, colors, and visual style. It’s like having a branding coach by your side, one question at a time.
• No Experience Needed: Not a marketer or designer? No problem. The language is jargon-free and each section includes clear examples. If you know your business, this workbook will help you express it.
• Completely Private: Do it on your own, at your desk. You won’t have to post ideas online or involve anyone else until you’re ready. Perfect if you want to keep your rebrand plans under wraps.
• Tangible Results: By the end, you’ve created a one-page brand brief – a concise blueprint of your personal brand. Use it to brief designers, feed AI image generators, update your website, or simply stay consistent in your marketing.
• Saves Time & Reduces Stress: No more blank-page syndrome or second-guessing your brand. The workbook’s structure prevents overwhelm, so you make quick decisions backed by insight. (Say goodbye to vague prompts and underwhelming DIY logos!)
• Boosts Your Confidence: Going through the process gives you clarity. You’ll feel in control of your brand and how your market sees you. When someone asks “Why you?”, you’ll have a compelling answer ready.

“Dayne’s workbook turns branding theory into practical reality—exactly what today’s agents need.”
— Judd de la Roche, AREINZ
Residential/Lifestyle Sales Consultant

“Dayne delivers exceptional creative results—Flying Lizard handled my web and marketing needs flawlessly. I recommend him without hesitation.”
— Chris Kennedy, CEO Harcourts NZ & Auctioneer

“Dayne turned my marketing booklet into a standout client asset and guided the project with rapid, professional support. He’s my go-to for future branding.”
— Tim Cooper, Licensed Real Estate Agent, Summit Realty