Author: Dayne Smith
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A valid idea test helped Worms R Us
I worked with Worms R Us to stop the cycle of constant re-invention.…
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One measurable outcome that stopped guesswork for a Tourism Operator
A measurable marketing outcome gives you a standard before you spend. This case…
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Engineering a resilient BCP for Standby Consulting
Standby Consulting needed their resilience logic to be accessible during total network failure.…
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Branding logic for franchise integration: Kia Dunedin and Carbase
This case study examines the implementation of branding logic at Kia Dunedin and…
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Waitaki Valley Estates: Transitioning from Real Estate to Vineyard Investment
Waitaki Valley Estates faced the challenge of selling remote land to professional investors.…
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BLIS Technologies Case Study: Strategic Brand Foundation for Pharmaceutical Biotech Growth
How strategic brand translation enabled pharmaceutical biotech to convert complex probiotic science into…
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Brand Strategy for Scaling in the TranSys London Ticketing Bid
How Scaling Strategy Rules Governed the TranSys Bid The TranSys London ticketing bid…
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