Author: Dayne Smith

Scaling without strategy breaks business foundations

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Authority Insights, Brand Discovery, Brand Planning, Brand Promise

Sandcastle symbolising structural integrity during business scaling, symbolising disciplined foundations for business strategy.
Product positioning is not brand positioning. How that mistake burns capital.

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Authority Insights, Brand Discovery, Brand Promise

Every action returns to structure. Strategy is where energy becomes capital. Product Positioning…
A logo depreciates the day you print it

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Authority Insights, Brand Discovery, Brand Identity, Brand Promise

During the pulse. Environment changes, design reacts. True adaptation demands rebranding strategy, not…
Same audience, same results? Strategy fixes targeting audiences issue, not more marketing.

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Authority Insights, Brand Discovery, Brand Identity, Brand Promise

A cicada calling in full daylight. The business that knows who it’s target…
Branding success: How strategy turned a Tai Chi School around

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Brand Discovery, Brand Promise, Case Study Proof Posts

When Strategy Gave Marketing Ground to Stand and Wind to Fly A small…
Branding vs Marketing: Why Strategy Comes First

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Authority Insights, Brand Discovery, Brand Identity, Brand Promise

Rugged New Zealand coastal cliffs symbolising branding vs marketing foundation – brand strategy.
How a Tourism Venture Turned Brand Clarity into Pricing Power

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Brand Discovery, Brand Promise, Case Study Proof Posts

Tourism Brand Financial Success starts long before marketing Tourism ventures often talk about…
When Brand Strategy Becomes Financial Strategy. Especially in the Tourism Economy

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Authority Insights, Brand Discovery, Brand Identity, Brand Promise

Geyser eruption symbolising pricing power in tourism brand strategy.