Author: Dayne Smith

Brand strategy for businesses: logo vs branding difference.

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Authority Insights, Brand Discovery

Describing your business in vague terms, lets the market fill in gaps, the…
Business goals first: Set one outcome before you spend on marketing

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Authority Insights, Brand Discovery

Align marketing with business goals by starting with one measurable business outcome first.…
Value proposition definition before marketing spend

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Authority Insights, Brand Discovery, Brand Identity

Value proposition definition is the point at which a business can state, in…
What is my brand? Start with purpose, not a logo

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Authority Insights, Brand Discovery, Brand Experience, Brand Identity, Brand Planning, Brand Promise

A logo cannot answer “what is my brand”. It only reflects the thinking…
Brand rules for business scaling in action

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Brand Discovery, Brand Planning, Brand Promise

Brand rules for business scaling applied to a national transport bid, proving how…
Brand strategy for scaling built on Never-Do Rules

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Authority Insights, Brand Discovery, Brand Experience, Brand Promise

A practical brand strategy for scaling that shows how Never-Do Rules protect growth,…
Defining the customer outcome in your branding

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Authority Insights, Brand Discovery, Brand Identity, Brand Planning

A close-up image of a bee landing on a rapeseed flower, used to…
A core identity sentence strengthens your small business marketing

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Authority Insights, Brand Discovery, Brand Identity, Brand Planning, Brand Promise

Clear identity strengthens small business marketing. This post shows founders how one Core…