Improve what you already have.
Website, Google Business Profile, logo, advert, content, brochure, signage and more.
Marketing implementation that helps customers choose you.
This opens a new email. Tell us what you’d like us to look at.
★★★★★
30+ years across 300+ businesses branding, digital marketing, print, messaging, signage systems & packaging.

Clearer customer messaging. ✔
Practical marketing improvements. ✔
Better use of what you already have. ✔
Adjusting, editing or implementing marketing work your business needs
How we will deal with your needs.
We will start by looking carefully at what is happening and taking the time to understand what your business and your clients are experiencing. If we can see a practical opportunity to improve something, we’ll explain what we’ve found.
We will respond with what, why it matters and what we would change, with a simple easy to understand explanation.
If you decide you’d like us to make the changes, we agree the work and give you a fixed cost before we start. Our implementation work is booked in blocks, so you know what the work will cost upfront rather than an hourly rate.
What happens next
We will understand and answer your next question, the cost.
As a simple email message, send the relevant website, marketing material or other information, along with what you’re trying to achieve.
We‘ll take a look
Dayne will examine the particular issue and consider what your customer needs to see, understand or do.
You receive a short report
This explains what is found, what could be improved and what is recommend doing.
You decide what happens next
If you’d like the work done, we’ll agree the practical scope and time required before anything starts.
A wide range of marketing work implemented
Helping 300+ businesses over 30+ years gives you confidence.
The thing you want looked at may be small or it may involve several parts of your marketing. Some of the work we can investigate and implement includes:

Website
Changes, additions, content, landing pages, forms, galleries and other website improvements.

Getting Found
Google Business Profile, search visibility, Google Ads and other ways of helping potential customers find your business.

Identity
Logos, visual identity, business cards, signage and other brand materials.

Advertising
Campaigns, advertisements and promotional material.

Customer messaging
Website copy, brochures, flyers, presentations, email communications and other customer-facing content.

Physical marketing
Signage, displays, printed material, packaging and other physical marketing.
You don’t need to know exactly what the answer is.
Start with the thing you’re concerned about. The value Flying Lizard offers is our time to see the whole picture strategically to benefit your business.
Experience and credibility to be able to help
Why Flying Lizard. 30+ years of commercial marketing practice.

Flying Lizard, founded in 1998 in Dunedin and now based in Wellington, traces its origins to Dayne’s commercial experience in New Zealand and London starting in the late ‘80s.
Dayne‘s expertise stems from the direct relationships with business owners, senior executives, major organisations and specialist marketing teams.
This allows you to work directly with a single person who comprehends the entire process from requirement through to finished production.
Evidence of that experience:
- 37 years commercial practice, from traditional print to digital marketing.
- 20+ years operating Flying Lizard offering Strategy, Brand and Marketing.
- International experience, including senior creative roles in London with OgilvyOne, EDS, Cato and Harrods marketing.
- Wide range of commercial projects completed across brand, marketing, identity, advertising, publications, websites, digital and customer communications.
- Work across multiple sectors, including agriculture, tourism, trades, property, hospitality, professional services, education, healthcare and real estate.
“It‘s about getting the right work done, not just more marketing.” Dayne Smith.
Marketing implementation, work that gets done
Real businesses. Real requirements. Practical results.
★★★★★
“Dayne listened to what we wanted and came up with fantastic creative solutions for our design needs. I enjoyed working with Dayne. He produced material that helped us clinch awards and win our customers over. I would certainly highly recommend Dayne.“
Sophie Barker, Marketing Manager, Otago Peninsula Trust NZ.
★★★★★
“Thanks for getting onto my jobs so quickly.
I have used Flying Lizard on several occasions, and at all times have delivered exceptionally good creative results. Very approachable and certainly listens. Providing web design, signage and advertising material for my needs. I would have no hesitation in recommending Dayne. Cheers.”Chris Kennedy,
Real Estate Principal, Harcourts NZ.
★★★★★
“Dayne and Flying Lizard has done creative work for my various companies for the past 15 years or more, and over that time I’ve been very happy with the team and the work they have presented including the latest brief for our new business brand, collateral and web site, thanks Dayne another great project completed.”
Greg Angell, Security Specialists, Owner NZ.








