Tag: marketing strategy

Why the order form is the only idea test you need

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Authority Insights, Brand Discovery, Brand Experience, Brand Planning

I see it every day: owners mistaking activity for progress. Before you spend…
Why am I getting incorrect sales leads from my marketing?

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Authority Insights, Brand Discovery, Brand Experience, Brand Planning

Owners, do you find that increasing spend only accelerates the volume of incorrect…
What is my brand? Start with purpose, not a logo

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Authority Insights, Brand Discovery, Brand Experience, Brand Identity, Brand Planning, Brand Promise

A logo cannot answer “what is my brand”. It only reflects the thinking…
A core identity sentence strengthens your small business marketing

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Authority Insights, Brand Discovery, Brand Identity, Brand Planning, Brand Promise

Clear identity strengthens small business marketing. This post shows founders how one Core…
Product positioning is not brand positioning. How that mistake burns capital.

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Authority Insights, Brand Discovery, Brand Promise

Every action returns to structure. Strategy is where energy becomes capital. Product Positioning…
Same audience, same results? Strategy fixes targeting audiences issue, not more marketing.

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Authority Insights, Brand Discovery, Brand Identity, Brand Promise

A cicada calling in full daylight. The business that knows who it’s target…
Fierce Tiger Tai Chi Chuan School Branding and Marketing Direction

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Brand Identity, Case Study Proof Posts

Helping a hands-on client stay on-brand with strategic tools, support, and design advice…
Business Stationery Design and Production

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Brand Identity

A showcase of business stationery design This collection features professionally designed business stationery,…