Tag: brand equity
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A logo depreciates the day you print it
During the pulse. Environment changes, design reacts. True adaptation demands rebranding strategy, not…
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Same audience, same results? Strategy fixes targeting audiences issue, not more marketing.
A cicada calling in full daylight. The business that knows who it’s target…
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Branding vs Marketing: Why Strategy Comes First
Rugged New Zealand coastal cliffs symbolising branding vs marketing foundation – brand strategy.
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When Brand Strategy Becomes Financial Strategy. Especially in the Tourism Economy
Geyser eruption symbolising pricing power in tourism brand strategy.
