Logo design for Epic Realty. The word ‘epic’ is rendered in a clean, modern sans-serif typeface in black and dark blue lowercase letters, with a stylised circumflex accent placed above the letter ‘i’, subtly evoking the silhouette of a rooftop. Below it, the word ‘realty’ appears in a larger font size and navy blue colouring, also in lowercase, with consistent typographic style. The overall composition conveys clarity, contemporary professionalism, and a subtle architectural motif appropriate for a real estate brand.

Real Estate Brand Strategy for Business Expansion

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Real Estate Brand Strategy for Scaling

Client: Chris Kennedy, Managing Director, Harcourts Epic Realty
Duration: Multi-year strategic engagement

Overview.

Chris Kennedy approached Flying Lizard during a period of growth at Harcourts Epic Realty. He needed a real estate brand strategy that would support expansion with clarity, structure, and alignment as his team, office footprint, and market presence increased.

Flying Lizard developed the strategic foundation that guided his identity, message, and team alignment. The work strengthened how the business communicated its value, how it presented itself to the local market, and how it prepared for future growth.

Logo design for Epic Realty. The word ‘epic’ is rendered in a clean, modern sans-serif typeface in black and dark blue lowercase letters, with a stylised circumflex accent placed above the letter ‘i’, subtly evoking the silhouette of a rooftop. Below it, the word ‘realty’ appears in a larger font size and navy blue colouring, also in lowercase, with consistent typographic style. The overall composition conveys clarity, contemporary professionalism, and a subtle architectural motif appropriate for a real estate brand.

Key Achievements of the Real Estate Brand Strategy.

  1. Strategic Identity Definition:
  • Clarified the core identity of Harcourts Epic Realty.
  • Established the narrative that linked Chris’s leadership, market expectations, and team value into one coherent strategic message.
  1. Positioning for Growth:
  • Developed a positioning strategy that supported recruitment, customer trust, and competitive clarity.
  • Strengthened how the business spoke to its strengths inside the Harcourts network and to the wider community.
  1. Unified Messaging Architecture:
  • Created a message framework that aligned the expanding team.
  • Ensured salespeople, administrators, and partners communicated the same value story with precision and confidence.
  1. Scalable Brand Structure:
  • Built a strategy that supported team expansion, database growth, increased listings, and office enlargement.
  • Structured the identity so that every new initiative reinforced the brand rather than fragmenting it.

Challenges and Solutions in Real Estate Brand Strategy.

Challenge: Rapid growth was underway, but structure had not caught up. Chris needed a strategic framework that would guide future decisions, strengthen internal alignment, and maintain clarity as the business expanded.

Solution: Flying Lizard created a real estate brand strategy that stabilised the foundation before further scaling.
The strategy clarified identity, defined message, and aligned the team around a consistent value narrative. This enabled the business to grow without losing coherence or market confidence.

Project Impact.

The strategy provided Chris with a long-term foundation for expansion.
The business grew its team, increased its customer base, and expanded its physical presence with direction and stability.

The identity became clearer.
The message became stronger.
The growth became sustainable.

The strategic structure helped guide the transition from Harcourts Epic Realty to Harcourts Gold Realty with clarity and continuity.

To understand the broader principle behind strategic preparation for growth, explore the companion article on business scaling strategy.

Client Testimonial.

“Hi Flying Lizard, Thanks for your prompt assistance with my projects. Cheers.”
Chris Kennedy, Auctioneer/Real Estate Institute of New Zealand 2010 Auction Champion.

Conclusion.

The brand strategy developed for Harcourts Epic Realty supported Chris during a significant phase of expansion. The structure, identity, and message created at that time enabled the business to grow with confidence. The work stands as a completed project from that period of his career. What Chris has built since as Harcourts Gold Realty reflects his own direction and leadership, independent of this historical engagement.

See more real estate brand strategy projects in our Case Study Library.