Category: Business Identity

Value proposition definition before marketing spend

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Authority Insights, Brand Strategy, Business Identity, Personal Branding

Value proposition definition is the point at which a business can state, in…
What is my brand? Start with purpose, not a logo

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Authority Insights, Brand Building, Brand Strategy, Business Identity, Creative Graphic, Creative Marketing Services, Marketing Creative, Personal Branding, Real Estate, Social Media Creative, Tools & Products

A logo cannot answer “what is my brand”. It only reflects the thinking…
Defining the customer outcome in your branding

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Authority Insights, Brand Strategy, Business Identity, Marketing Creative, Personal Branding, Real Estate

A close-up image of a bee landing on a rapeseed flower, used to…
A core identity sentence strengthens your small business marketing

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Authority Insights, Brand Building, Brand Strategy, Business Identity, Creative Marketing Services, Marketing Creative, Personal Branding, Real Estate

Clear identity strengthens small business marketing. This post shows founders how one Core…
A logo depreciates the day you print it

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Authority Insights, Brand Building, Brand Strategy, Business Identity

During the pulse. Environment changes, design reacts. True adaptation demands rebranding strategy, not…
Same audience, same results? Strategy fixes targeting audiences issue, not more marketing.

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Authority Insights, Brand Building, Brand Strategy, Business Identity, Creative Marketing Services

A cicada calling in full daylight. The business that knows who it’s target…