Category: Brand Planning

Difference between tactics and strategy. Is your CPA shrinking margins?

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Authority Insights, Brand Discovery, Brand Planning, Brand Promise

Learn the difference between tactics and strategy, how CPA spend can compress margins,…
Why the order form is the only idea test you need

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Authority Insights, Brand Discovery, Brand Experience, Brand Planning

I see it every day: owners mistaking activity for progress. Before you spend…
Why am I getting incorrect sales leads from my marketing?

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Authority Insights, Brand Discovery, Brand Experience, Brand Planning

Owners, do you find that increasing spend only accelerates the volume of incorrect…
Business continuity planning for owners: The logic of failure states

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Authority Insights, Brand Experience, Brand Planning, Brand Promise

When systems collapse, tools become liabilities. Business continuity planning for owners provides the…
What is my brand? Start with purpose, not a logo

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Authority Insights, Brand Discovery, Brand Experience, Brand Identity, Brand Planning, Brand Promise

A logo cannot answer “what is my brand”. It only reflects the thinking…
Brand rules for business scaling in action

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Brand Discovery, Brand Planning, Brand Promise, Case Study Proof Posts

Brand rules for business scaling applied to a national transport bid, proving how…
Defining the customer outcome in your branding

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Authority Insights, Brand Discovery, Brand Identity, Brand Planning

A close-up image of a bee landing on a rapeseed flower, used to…
A core identity sentence strengthens your small business marketing

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Authority Insights, Brand Discovery, Brand Identity, Brand Planning, Brand Promise

Clear identity strengthens small business marketing. This post shows founders how one Core…