Category: Brand Discovery

Difference between tactics and strategy. Is your CPA shrinking margins?

—

Authority Insights, Brand Discovery, Brand Planning, Brand Promise

Learn the difference between tactics and strategy, how CPA spend can compress margins,…
Explain your business so people actually want to buy

—

Authority Insights, Brand Discovery

Many entrepreneurs struggle to explain your business idea because they focus on mechanics…
Why the order form is the only idea test you need

—

Authority Insights, Brand Discovery, Brand Experience, Brand Planning

I see it every day: owners mistaking activity for progress. Before you spend…
Why am I getting incorrect sales leads from my marketing?

—

Authority Insights, Brand Discovery, Brand Experience, Brand Planning

Owners, do you find that increasing spend only accelerates the volume of incorrect…
Marketing not working is actually a brand strategy failure

—

Authority Insights, Brand Discovery, Brand Promise

When a business owner observes their marketing not working, the typical response is…
Brand strategy for businesses: logo vs branding difference.

—

Authority Insights, Brand Discovery

Describing your business in vague terms, lets the market fill in gaps, the…
Business goals first: Set one outcome before you spend on marketing

—

Authority Insights, Brand Discovery

Align marketing with business goals by starting with one measurable business outcome first.…
Value proposition definition before marketing spend

—

Authority Insights, Brand Discovery, Brand Identity

Value proposition definition is the point at which a business can state, in…