Category: Authority Insights

Business goals first: Set one outcome before you spend on marketing

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Authority Insights, Brand Strategy, Personal Branding

Align marketing with business goals by starting with one measurable business outcome first.…
Value proposition definition before marketing spend

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Authority Insights, Brand Strategy, Business Identity, Personal Branding

Value proposition definition is the point at which a business can state, in…
What is my brand? Start with purpose, not a logo

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Authority Insights, Brand Building, Brand Strategy, Business Identity, Creative Graphic, Creative Marketing Services, Marketing Creative, Personal Branding, Real Estate, Social Media Creative, Tools & Products

A logo cannot answer “what is my brand”. It only reflects the thinking…
Brand strategy for scaling built on Never-Do Rules

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Authority Insights, Brand Building, Brand Strategy, Financial Clarity, Personal Branding, Real Estate

A practical brand strategy for scaling that shows how Never-Do Rules protect growth,…
Defining the customer outcome in your branding

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Authority Insights, Brand Strategy, Business Identity, Marketing Creative, Personal Branding, Real Estate

A close-up image of a bee landing on a rapeseed flower, used to…
A core identity sentence strengthens your small business marketing

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Authority Insights, Brand Building, Brand Strategy, Business Identity, Creative Marketing Services, Marketing Creative, Personal Branding, Real Estate

Clear identity strengthens small business marketing. This post shows founders how one Core…