Building Success: Flying Lizard’s Contribution to Harcourts Epic Realty’s Marketing Evolution
Client: Chris Kennedy, Managing Director and Business Owner, Harcourts Gold Realty
Duration: 24 months of branding and development support
Overview
Flying Lizard provided strategic marketing support to Chris Kennedy helping to build Harcourts Epic Realty. This collaboration involved developing and executing key marketing strategies alongside Chris’s leadership and engagement with his various suppliers.
Key Achievements
- Strategic Marketing Collaboration:
- Partnered with Chris Kennedy to refine and execute comprehensive marketing strategies aimed at recruitment, enhancing brand awareness, and showcasing team capabilities.
- Supported Chris in updating messaging to effectively communicate the strengths and values of the real estate team, fostering deeper connections with the local market.
- Creative Initiatives and Supplier Management:
- Assisted in designing impactful advertising concepts for press, radio, and web platforms, complementing Chris’s efforts with other suppliers to support recruitment and branding objectives.
- Contributed to the creation of visually appealing flyers, brochures, and sales materials that empowered the real estate sales team and attracted prospective clients.
- Visual Branding and Photography Coordination:
- Coordinated professional photography sessions to capture team portraits and office imagery, aligning with Chris’s broader vision and utilizing other suppliers to ensure a cohesive visual identity.
- Supported the production of billboard posters and bus back advertisements, enhancing visibility and reinforcing the presence of Harcourts Epic Realty within the community.
Chris Kennedy’s Leadership Journey
Chris Kennedy’s leadership journey from real estate salesperson to Managing Director of Harcourts Gold Realty reflects his dedication and industry expertise. Flying Lizard collaborated with Chris and other suppliers to provide strategic marketing support.
Client Testimonial
Chris Kennedy expressed appreciation for the collaborative effort:
“Hi Flying Lizard, Thanks for your prompt assistance with my projects. Cheers, Chris Kennedy, Auctioneer/Real Estate Institute of New Zealand 2010 Auction Champion.”
Conclusion
Flying Lizard’s collaboration with Chris Kennedy exemplifies a supportive approach to real estate marketing, complementing his development efforts and engagement with other suppliers. Together, they successfully navigated the transition from Harcourts Epic Realty to Harcourts Gold Realty, achieving substantial growth and recognition within the industry.