Marketing and creative services

Marketing consulting – crafting your business communications

Marketing and Creative Services designed to help you strategically build and enhance your brand over a 12-month period, ensuring measurable results that drive success for businesses offering both products and services. Through the integration of advanced tools and proven skills, I will deliver tailored solutions aligned with your marketing objectives.

Services Offered

Strategic Foundations (Month 1-2)

  • Conduct a thorough brand audit to evaluate current materials, platforms, and identity.
  • Develop or refine a complete brand identity, including logo design and visual standards, using Adobe Illustrator, Photoshop, and InDesign.
  • Establish brand guidelines for consistent application across platforms using tools like Brandfolder and Frontify.
  • Create a comprehensive marketing strategy for the year, incorporating SEO, PPC, and content marketing tactics with measurable goals.

Building Awareness (Month 3-5)

  • Update your website to align with the updated brand identity, utilizing Adobe XD, Figma, and WordPress, ensuring optimized UX and SEO.
  • Launch targeted email campaigns through platforms like Mailchimp and HubSpot to promote both product and service offerings.
  • Update, add and edit any business directory listings to help Google, Microsoft, Meta and others search-ability.
  • Enhance your social media presence on Instagram, LinkedIn, and Facebook by creating unique visual content with Canva, Adobe Premiere Pro, and Piktochart.

Driving Engagement (Month 6-8)

  • Produce high-quality content marketing materials, such as blogs and tutorials, written with precision using Grammarly and optimized for search engines using Surfer SEO.
  • Implement effective search engine marketing (SEM) campaigns via Google Ads and track performance with Google Analytics.
  • Foster community engagement through interactive posts and discussions in relevant social groups.

Conversion Focus (Month 9-11)

  • Design professional sales collateral, including brochures and catalogs, using InDesign and Photoshop.
  • Develop promotional campaigns for seasonal events, supported by retargeting ads on Google and social platforms.
  • Introduce branded merchandise, such as tote bags, mugs, and t-shirts, designed in Adobe Illustrator and Photoshop, to enhance customer connection.

Measurement & Planning (Month 12)

  • Review the year’s progress using performance tools like Tableau and Google Analytics to assess results against set KPIs.
  • Provide detailed reports and actionable recommendations for future growth.

Key Skills and Tools Applied

  • Graphic Design: Campaigns, publications, and digital media using Adobe Illustrator, Photoshop, and InDesign.
  • Brand Management: Consistency across materials via Brandfolder, Frontify, and Canva.
  • Content Creation: High-quality designs and storytelling using Affinity Designer, QuarkXPress, and Figma.
  • Digital Marketing Expertise: SEM, SEO, and email campaigns through Google Ads, Mailchimp, and Surfer SEO.
  • Print and Digital Preparation: Print-ready files prepared with Acrobat Pro and Preflight tools.
  • Creative Direction: Brand identity projects developed using Sketch, Procreate, and Adobe XD.

Expected Results

  • Enhanced Brand Recognition: Through consistent branding and professional materials.
  • Increased Visibility: A 25% rise in website traffic and higher engagement on social platforms.
  • Improved Conversions: A 15-20% boost in lead-to-customer rates through strategic campaigns.
  • Sustained Growth: A solid foundation for future marketing initiatives beyond the initial 12 months.

Time Frame

These items will be estimated based on an hourly rate for budgeting:
NZ$100/hr plus tax if applicable.

How to Get Started

To begin, please click the CONNECT link below and enter your needs in the form. Follow these simple steps:

  1. Name the service/s you’re interested in either from the list on this page or your Google search.
  2. Please provide details about your project, including any specific goals or requirements.
  3. Submit the form.

Reviewing your needs I will contact you to discuss how I can assist with your marketing and creative task.

Start today, schedule a Time To Talk

CONNECT