Marketing consulting – crafting your business communications
An outside perspective?
Many medium-sized businesses can’t afford either dedicated in-house marketing staff or Marketing Agency-level support but need help marketing their business. I can bring fresh thinking and experience to help with your marketing goals and supply consultation on business marketing that produces the results you need and that comes from great planning. My knowledge of formulating and delivering a marketing strategy is based on your strategic plan.
Many business owners request help with shifting their approach to their marketing. I can help and will encourage you to ask the ‘why’ question and do the strategic thinking before asking the ‘what’ question about tactics. The ‘thinking’ and the ‘doing’ need to be connected and should come in that order.
How I can help you do this?
By identifying target audiences in your market segment to defining the marketing strategies, I can create solutions and packages, step you through the process and implement materials to use. You can use Flying Lizard as the ‘marketing arm’ of your business that provides you with marketing services.
I can help businesses of all shapes and sizes that have all sorts of budgets.
With experienced skills delivering a full range of results-based marketing services including:
- Marketing planning
- Brand building strategy
- Business or Product Naming Advice
- Logo design
- Identity development
- Packaging and point-of-sale
- Direct marketing
- Website design and development
- Mobile applications
- Electronic direct marketing
- Traditional media (eg TV, press, print, radio, outdoor, mobile)
- Copywriting
- PR
- Events
- Sponsorship services
- Motion graphics
- Video production
- Search engine marketing (eg Adwords)
- Search engine optimisation (SEO)
- Social Media (eg Facebook, Instagram, Linkedin)
Marketing Planning with support across 12 months.
I work with you on your annual marketing plan. It involves preparing a marketing plan based on your strategic business goals, with quarterly reviews. Together we create and implement a tactical marketing strategy that will meet your overall marketing objectives and strategies.
The costs for consultation will be a payment plan with the realisation that these costs are part of the marketing budget and are tax deductible.
Marketing Creative as single items needed.
You may already have a marketing strategy but need creative, strategic and knowledge input. I can take your requirements, with an understanding of your strategic goals and produce single creative communications as needed. This way may suit your budgeting needs. Examples here would be to build web communication content based on new product rollout, or social media marketing content that requires better brand recognition.
The costs for these items will be priced as single product supply and should be treated as part of the marketing budget and are tax deductible.