Elevating a market leader with strategic brand development
Client: Mainland Poultry, New Zealand
Duration: 18 months
Overview
Mainland Poultry engaged Flying Lizard to develop creative solutions for their expanding product range, including brand identity, packaging design, and in-store promotional materials. Over an 18-month period, a team of four worked collaboratively to execute the project, with Dayne Smith leading as Creative Director, supported by a project manager and senior designer.
The challenge was to extend Mainland Poultry’s core product range with three new offerings while maintaining brand cohesion. This required strategic messaging and innovative packaging adaptations that aligned with the company’s existing visual identity.
Key Achievements
- Brand and Packaging Design
• Designed branding for three new products as an extension of the existing range.
• Provided creative direction for professional photography, ensuring alignment with the brand’s messaging.
• Repurposed standard packaging to maintain consistency while introducing fresh, market-specific messaging.
• Developed full-color packaging solutions for animal feed bags, buckets, and egg cartons. - Advertising and In-Store Promotions
• Created a suite of in-store promotional materials, including posters, menu pads, clothing, and display stands.
• Delivered targeted advertising campaigns to enhance product visibility and consumer engagement. - Website and Marketing Collateral
• Designed and structured website content with a simple, user-friendly two-page layout.
• Produced a series of high-quality brochures tailored to different market segments.
Challenges and Solutions
The key challenge was differentiating the new product range while staying true to Mainland Poultry’s established brand identity. By refining the messaging and strategically rebranding existing packaging, we successfully positioned the new products without requiring a complete overhaul of the company’s visual identity.
Project Impact
Flying Lizard’s skill in brand development and creative execution gave Mainland Poultry’s new products entering the market a strong, cohesive presence. The streamlined approach to packaging and promotional design allowed for cost-effective implementation while reinforcing brand recognition.
Client Testimonial
“In all cases, we found The Flying Lizard’s design work to be of an excellent standard, delivering exactly to our briefs. The team was quick to understand our industry and developed highly effective creative solutions from scratch while enhancing previous projects. Work was consistently delivered on time, often within tight deadlines.”
— Mainland Poultry