creative and branding services to help Build and promote your business marketing.
Business Identity Creative and Graphic Services provide a flexible approach to crafting impactful materials tailored to your needs. With a typical 12-month timeline, this process allows you to prioritize and select services after an initial consultation, ensuring alignment with your business goals. From updates and adjustments to completely new creations, these services are designed to elevate your brand and address unique branding, design, and marketing requirements. Tools and templates can be customized to integrate seamlessly with your in-house software or specific project needs.
Month 1-2:
Assessment and Prioritization
- Material Audit: Review your existing marketing assets, such as brochures, social media content, and product packaging, to identify opportunities for improvement.
- Design Updates: Revamp key items like logos, business cards, or product labels using Adobe Illustrator, Photoshop, and InDesign.
- Creative Planning: Develop a project roadmap prioritizing deliverables to align with your 12-month objectives.
Month 3-5:
Product Refinement and Development
- Visual Content Creation: Design high-quality promotional materials, including packaging, flyers, social media, digital files and signage, with Affinity Designer, Canva, Adobe, and Figma.
- Social Media Optimization: Create visually engaging templates for posts and ads on Instagram, Facebook, and LinkedIn, using tools like Piktochart and Adobe Premiere Pro.
- Product Packaging: Redesign or develop packaging for your products, ensuring market relevance and standout appeal.
Month 6-8:
Comprehensive Campaign Support
- Custom Digital Content: Develop infographics, explainer videos, and multimedia presentations to amplify your digital presence.
- Point-of-Sale Materials: Create impactful signage, displays, and catalogues to enhance in-store or event marketing efforts.
- Event Branding: Produce tailored collateral for trade shows and conferences, such as booth graphics, banners, and handouts.
Month 9-11:
Enhancing Customer Engagement
- Email Campaign Assets: Update or create visually compelling email templates through Mailchimp or HubSpot.
- Branded Merchandise: Design custom items like tote bags, mugs, or apparel to deepen customer connection.
- Seasonal Promotions: Develop promotional designs and content for seasonal campaigns, ensuring alignment with your overall brand identity.
Month 12:
Review and future-proofing
- Performance Review: Evaluate the success of the year’s creative materials, using metrics from Google Analytics, social media platforms, and email campaigns.
- Updates and Recommendations: Provide an updated creative plan for ongoing success, highlighting areas to refresh or evolve based on trends and results.
Key Services and Tools
- Graphic Design for Digital and Print: Leveraging tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
- Brand Identity Adjustments: Utilizing platforms such as Brandfolder, Frontify, and Canva for cohesive branding across platforms.
- Creative Content Development: Videos, infographics, and presentations crafted with Venngage, Piktochart, and Adobe Premiere Pro.
- Packaging and Point-of-Sale Materials: Tailored designs for impactful retail and event experiences.
Expected Results
- Enhanced Impact: Refresh and expand your marketing materials for stronger brand recognition.
- Improved Customer Engagement: Through visually compelling and strategically designed content.
- Future-Ready Assets: A robust suite of creative materials aligned with your brand and business goals.
Costs/Rates
These items will be estimated based on an hourly rate for budgeting:
NZ$100/hr plus tax if applicable.
How to Get Started
To begin, please click the CONNECT link below and enter your needs in the form. Follow these simple steps:
- Name the service/s you’re interested in either from the list on this page or your Google search.
- Please provide details about your project, including any specific goals or requirements.
- Submit the form.
Reviewing your needs I will contact you to discuss how I can assist with your marketing and creative task.