Why a Brand Discovery Workshop Is the First Step
We’ll decide why customers should choose you—and turn it into a usable strategy the same day.
Trust from Founders and Business Advisors
The Workshop has been trusted by founders, business owners, and advisors across New Zealand, Australia, and the US.
★★★★★
“The results have been exceptional. Dayne brings innovation and clarity to every project.”
Michael Greenslade, Trade Commissioner, NZ Pacific.
★★★★★
“The strategic clarity transformed how we approach every business decision. We finally understood what we stood for and why customers should choose us.“
Vicki and Francis Fitzpatrick, Business Owners.
★★★★★
“I have worked with Dayne for many years, in my opinion, regardless of size or scope of project, the work is unparalleled.”
Jason Gaskill, Business Advisor, US.
The Brand Discovery Workshop Process
The Brand Discovery Workshop follows a proven 3-step process, giving you clarity and a usable strategy the same day.
Book Your Workshop
Secure your session and complete the short preparation questions. This sets the stage for a focused, productive collaboration.
Build Your Brand Architecture
In our intensive session, we codify your vision into a clear branding strategy and positioning framework.
Lead with Strategic Clarity
Use your brand strategy to guide every decision — from creative development to market positioning and business communications.
The reason Brand Strategy Foundation transforms a Business
A strong brand strategy foundation doesn’t just make you look good — it makes your business worth more.
Focus in your brand means focus in your market position. That focus builds pricing power, reduces wasted spend, and increases the long-term value of your business.
Logos don’t do that. Strategy does.
Brand Discovery Workshop — clarity and confidence through brand strategy foundation.
Why Choose the Brand Discovery Workshop
This Workshop delivers agency-level clarity without agency fees — giving you a complete brand strategy for NZ $750 / US $495.
Brand Discovery Workshop
✔ Smarter investment at NZ $750 / US $495 (excl tax)
✔ Complete strategic brand architecture, codified in-session
✔ Clear positioning and differentiation framework
✔ Expression guidelines: voice, messaging, visual direction
✔ Usable documentation written for founders
✔ Direct access — you work with me start to finish
✔ Full choice of possibilities explored
✔ Session recording + PDF + editable strategy materials
✔ Seven days of post-session support
✔ Intensive online collaboration, anywhere in the world
Traditional Agency Approach
✘ $10,000+ often escalating
✘ Strategy documents dense and theoretical
✘ Creative concepts designed to extend scope and cost
✘ Collaboration filtered through account managers
✘ Founders only see the “chosen” direction
✘ Pricing inaccessible growing businesses
DIY Approach
✘ Time cost + high frustration
✘ Tactical execution without strategy
✘ Generic templates, zero competitive edge
✘ Trial-and-error replaces expert guidance
✘ Untested assumptions, no proven framework
✘ No strategist input — every choice made in isolation
Sessions delivered online, accessible worldwide. Pricing exclusive of applicable tax.
Strategic brand foundation: the most reliable profit centre in your business.
Brand Discovery Workshop — Frequently Asked Questions
Common questions about, and how the service works for founders worldwide.
How quickly can we establish my strategic foundation?
Brand Discovery Workshop sessions are typically available within 7–10 days. You can view live availability when booking.
Why invest in strategic foundation when creative tools are accessible?
Creative execution without strategy is expensive guesswork. Strategic clarity transforms every decision into systematic implementation.
Is your investment structure transparent?
Completely. NZ $750 (≈ US $495 / AU $700) covers the intensive session, documentation, and consultation. No hidden fees.
Do you work with businesses globally?
Yes. 70% of sessions are conducted online with founders worldwide. Location is never a barrier.
What ongoing strategic support is available?
Seven days of post-session consultation are included. Additional support is available at NZ $100/hour, though most clients implement confidently.
How do you ensure complete confidentiality?
Absolute confidentiality is guaranteed. Session documentation remains private and secure.
How long does the strategic session require?
Most sessions run 2–2.5 hours. Additional time is available if needed to achieve full clarity.
How do you ensure strategic alignment with my business vision?
The workshop begins with your objectives and context. Using proven frameworks, I codify your vision into a clear brand architecture, collaboratively refined before finalisation.
Ready to establish your strategic foundation?
Questions about your specific strategic needs? Include them when securing your session—personal response guaranteed.
Flying Lizard | Dayne Smith | Wellington & online worldwide
Confidentiality guaranteed. *Price/s shown do not include any applicable tax. Brand Discovery Workshops build on recognised strategy principles. Learn more from Marty Neumeier’s ‘The Brand Gap’.